#AD4931#AD4931

#AD4931 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.3% C 0.137 H 34.8°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#AD4931
RGB	rgb(173, 73, 49)
HSL	hsl(12, 56%, 44%)
HSV	hsv(12, 72%, 68%)
CMYK	cmyk(0%, 57.8%, 71.7%, 32.2%)
CIE-LAB	lab(44.05, 39.41, 34.28)
CIE-LCH	lch(44.05, 52.23, 41.02°)
OKLab	oklab(53.26% 0.1124 0.0781)
OKLCH	oklch(53.26% 0.137 34.8)
XYZ	xyz(20.1725, 13.8737, 4.5208)
Luminance	0.1387 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4931 #3195AD

analogous

#AD3157 #AD4931 #AD8731

triadic

#AD4931 #31AD49 #4931AD

tetradic

#AD4931 #57AD31 #3195AD #8731AD

square

#AD4931 #57AD31 #3195AD #8731AD

split-complementary

#AD4931 #31AD87 #3157AD

monochromatic

#4E2116 #7D3523 #AD4931 #CD674E #DA907E

Accessibility & contrast

On white

5.56

#AD4931 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#AD4931 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4931

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4931	#FFFFFF	#000000	##FFFFFF
##AD4931	1.00	5.56	3.77	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645A2E

Deuteranopia (green-blind)

#7D702E

Tritanopia (blue-blind)

#BE3444

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad4931;
/* rgb */ color: rgb(173, 73, 49);
/* oklch */ color: oklch(53.3% 0.137 34.8);

Tailwind

colors: {
  custom: {
    50: '#cc7f6a',
    500: '#ad4931',
    950: '#000000',
  },
}

SCSS

$custom: #ad4931;
$custom-light: #cc7f6a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4931",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 49
  },
  "hsl": {
    "h": 11.613,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.53261,
    "c": 0.13681,
    "h": 34.8
  },
  "luminance": 0.13871
}

Semantic roles & 50–950 ramp

primary

#AD4931

secondary

#77B4C3

accent

#C2DF49

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD4931

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →