#AD4928#AD4928

#AD4928 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.2% C 0.139 H 38.3°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#AD4928
RGB	rgb(173, 73, 40)
HSL	hsl(15, 62%, 42%)
HSV	hsv(15, 77%, 68%)
CMYK	cmyk(0%, 57.8%, 76.9%, 32.2%)
CIE-LAB	lab(43.95, 38.99, 39.06)
CIE-LCH	lch(43.95, 55.19, 45.06°)
OKLab	oklab(53.15% 0.1094 0.0864)
OKLCH	oklch(53.15% 0.139 38.3)
XYZ	xyz(20.0012, 13.8052, 3.6185)
Luminance	0.1380 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4928 #288CAD

analogous

#AD284A #AD4928 #AD8C28

triadic

#AD4928 #28AD49 #4928AD

tetradic

#AD4928 #4AAD28 #288CAD #8C28AD

square

#AD4928 #4AAD28 #288CAD #8C28AD

split-complementary

#AD4928 #28AD8C #284AAD

monochromatic

#4A1F11 #7B341D #AD4928 #D3643F #DE8C71

Accessibility & contrast

On white

5.58

#AD4928 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#AD4928 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4928

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4928	#FFFFFF	#000000	##FFFFFF
##AD4928	1.00	5.58	3.76	5.58
#FFFFFF	5.58	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655A24

Deuteranopia (green-blind)

#7D7025

Tritanopia (blue-blind)

#BE3242

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad4928;
/* rgb */ color: rgb(173, 73, 40);
/* oklch */ color: oklch(53.2% 0.139 38.3);

Tailwind

colors: {
  custom: {
    50: '#cd7f64',
    500: '#ad4928',
    950: '#000000',
  },
}

SCSS

$custom: #ad4928;
$custom-light: #cd7f64;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4928",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 40
  },
  "hsl": {
    "h": 14.887,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.53155,
    "c": 0.13936,
    "h": 38.3
  },
  "luminance": 0.13803
}

Semantic roles & 50–950 ramp

primary

#AD4928

secondary

#6CAFC5

accent

#BDE642

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150A05

muted

#837C7A

Preview Lab

Preview with #AD4928

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →