#AD4841#AD4841

#AD4841 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.4% C 0.134 H 26.5°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#AD4841
RGB	rgb(173, 72, 65)
HSL	hsl(4, 45%, 47%)
HSV	hsv(4, 62%, 68%)
CMYK	cmyk(0%, 58.4%, 62.4%, 32.2%)
CIE-LAB	lab(44.09, 40.86, 25.03)
CIE-LCH	lch(44.09, 47.92, 31.49°)
OKLab	oklab(53.37% 0.1199 0.0599)
OKLCH	oklch(53.37% 0.134 26.5)
XYZ	xyz(20.5070, 13.9032, 6.6037)
Luminance	0.1390 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4841 #41A6AD

analogous

#AD4170 #AD4841 #AD7E41

triadic

#AD4841 #41AD48 #4841AD

tetradic

#AD4841 #70AD41 #41A6AD #7E41AD

square

#AD4841 #70AD41 #41A6AD #7E41AD

split-complementary

#AD4841 #41AD7E #4170AD

monochromatic

#542320 #813530 #AD4841 #C56C66 #D69792

Accessibility & contrast

On white

5.56

#AD4841 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#AD4841 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4841

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4841	#FFFFFF	#000000	##FFFFFF
##AD4841	1.00	5.56	3.78	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625B40

Deuteranopia (green-blind)

#7B703F

Tritanopia (blue-blind)

#BD3547

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad4841;
/* rgb */ color: rgb(173, 72, 65);
/* oklch */ color: oklch(53.4% 0.134 26.5);

Tailwind

colors: {
  custom: {
    50: '#cb7f75',
    500: '#ad4841',
    950: '#000000',
  },
}

SCSS

$custom: #ad4841;
$custom-light: #cb7f75;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4841",
  "rgb": {
    "r": 173,
    "g": 72,
    "b": 65
  },
  "hsl": {
    "h": 3.889,
    "s": 45.378,
    "l": 46.667
  },
  "oklch": {
    "l": 0.53368,
    "c": 0.13407,
    "h": 26.5
  },
  "luminance": 0.13901
}

Semantic roles & 50–950 ramp

primary

#AD4841

secondary

#88BEC2

accent

#CDD553

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A08

muted

#837C7B

Preview Lab

Preview with #AD4841

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →