#AD4840#AD4840

#AD4840 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.3% C 0.134 H 27.1°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#AD4840
RGB	rgb(173, 72, 64)
HSL	hsl(4, 46%, 46%)
HSV	hsv(4, 63%, 68%)
CMYK	cmyk(0%, 58.4%, 63%, 32.2%)
CIE-LAB	lab(44.08, 40.79, 25.61)
CIE-LCH	lch(44.08, 48.16, 32.12°)
OKLab	oklab(53.35% 0.1196 0.0611)
OKLCH	oklch(53.35% 0.134 27.1)
XYZ	xyz(20.4782, 13.8917, 6.4525)
Luminance	0.1389 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4840 #40A5AD

analogous

#AD406F #AD4840 #AD7F40

triadic

#AD4840 #40AD48 #4840AD

tetradic

#AD4840 #6FAD40 #40A5AD #7F40AD

square

#AD4840 #6FAD40 #40A5AD #7F40AD

split-complementary

#AD4840 #40AD7F #406FAD

monochromatic

#54231F #80352F #AD4840 #C66C64 #D69691

Accessibility & contrast

On white

5.56

#AD4840 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#AD4840 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4840

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4840	#FFFFFF	#000000	##FFFFFF
##AD4840	1.00	5.56	3.78	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625B3F

Deuteranopia (green-blind)

#7B703E

Tritanopia (blue-blind)

#BD3547

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad4840;
/* rgb */ color: rgb(173, 72, 64);
/* oklch */ color: oklch(53.3% 0.134 27.1);

Tailwind

colors: {
  custom: {
    50: '#cb7f75',
    500: '#ad4840',
    950: '#000000',
  },
}

SCSS

$custom: #ad4840;
$custom-light: #cb7f75;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4840",
  "rgb": {
    "r": 173,
    "g": 72,
    "b": 64
  },
  "hsl": {
    "h": 4.404,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.5335,
    "c": 0.13426,
    "h": 27.1
  },
  "luminance": 0.13889
}

Semantic roles & 50–950 ramp

primary

#AD4840

secondary

#87BDC2

accent

#CCD652

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A08

muted

#837C7B

Preview Lab

Preview with #AD4840

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →