#AD4831#AD4831

#AD4831 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.1% C 0.138 H 34.3°. Best body text is #FFFFFF at 5.60:1 contrast (WCAG AA passes).

Color values

HEX	#AD4831
RGB	rgb(173, 72, 49)
HSL	hsl(11, 56%, 44%)
HSV	hsv(11, 72%, 68%)
CMYK	cmyk(0%, 58.4%, 71.7%, 32.2%)
CIE-LAB	lab(43.86, 39.90, 34.07)
CIE-LCH	lch(43.86, 52.46, 40.49°)
OKLab	oklab(53.12% 0.1139 0.0776)
OKLCH	oklch(53.12% 0.138 34.3)
XYZ	xyz(20.1073, 13.7434, 4.4990)
Luminance	0.1374 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4831 #3196AD

analogous

#AD3158 #AD4831 #AD8631

triadic

#AD4831 #31AD48 #4831AD

tetradic

#AD4831 #58AD31 #3196AD #8631AD

square

#AD4831 #58AD31 #3196AD #8631AD

split-complementary

#AD4831 #31AD86 #3158AD

monochromatic

#4E2016 #7D3423 #AD4831 #CD664E #DA8F7E

Accessibility & contrast

On white

5.60

#AD4831 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#AD4831 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4831

5.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4831	#FFFFFF	#000000	##FFFFFF
##AD4831	1.00	5.60	3.75	5.60
#FFFFFF	5.60	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635A2E

Deuteranopia (green-blind)

#7C702E

Tritanopia (blue-blind)

#BE3243

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad4831;
/* rgb */ color: rgb(173, 72, 49);
/* oklch */ color: oklch(53.1% 0.138 34.3);

Tailwind

colors: {
  custom: {
    50: '#cc7e6a',
    500: '#ad4831',
    950: '#000000',
  },
}

SCSS

$custom: #ad4831;
$custom-light: #cc7e6a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4831",
  "rgb": {
    "r": 173,
    "g": 72,
    "b": 49
  },
  "hsl": {
    "h": 11.129,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.53118,
    "c": 0.13781,
    "h": 34.3
  },
  "luminance": 0.13741
}

Semantic roles & 50–950 ramp

primary

#AD4831

secondary

#77B5C3

accent

#C3DF49

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD4831

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →