#AD4830#AD4830

#AD4830 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.1% C 0.138 H 34.7°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX	#AD4830
RGB	rgb(173, 72, 48)
HSL	hsl(12, 57%, 43%)
HSV	hsv(12, 72%, 68%)
CMYK	cmyk(0%, 58.4%, 72.3%, 32.2%)
CIE-LAB	lab(43.85, 39.85, 34.62)
CIE-LCH	lch(43.85, 52.78, 40.98°)
OKLab	oklab(53.11% 0.1135 0.0786)
OKLCH	oklch(53.11% 0.138 34.7)
XYZ	xyz(20.0865, 13.7350, 4.3891)
Luminance	0.1373 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4830 #3095AD

analogous

#AD3056 #AD4830 #AD8630

triadic

#AD4830 #30AD48 #4830AD

tetradic

#AD4830 #56AD30 #3095AD #8630AD

square

#AD4830 #56AD30 #3095AD #8630AD

split-complementary

#AD4830 #30AD86 #3056AD

monochromatic

#4D2015 #7D3423 #AD4830 #CE654D #DB8F7D

Accessibility & contrast

On white

5.61

#AD4830 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#AD4830 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4830

5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4830	#FFFFFF	#000000	##FFFFFF
##AD4830	1.00	5.61	3.75	5.61
#FFFFFF	5.61	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635A2D

Deuteranopia (green-blind)

#7C702D

Tritanopia (blue-blind)

#BE3243

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad4830;
/* rgb */ color: rgb(173, 72, 48);
/* oklch */ color: oklch(53.1% 0.138 34.7);

Tailwind

colors: {
  custom: {
    50: '#cc7e69',
    500: '#ad4830',
    950: '#000000',
  },
}

SCSS

$custom: #ad4830;
$custom-light: #cc7e69;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4830",
  "rgb": {
    "r": 173,
    "g": 72,
    "b": 48
  },
  "hsl": {
    "h": 11.52,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53105,
    "c": 0.13808,
    "h": 34.7
  },
  "luminance": 0.13732
}

Semantic roles & 50–950 ramp

primary

#AD4830

secondary

#75B4C3

accent

#C3E048

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD4830

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →