#AD4770#AD4770

#AD4770 is a mid, vivid pink. Relative luminance 0.146; OKLCH L 54.4% C 0.140 H 357.7°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#AD4770
RGB	rgb(173, 71, 112)
HSL	hsl(336, 42%, 48%)
HSV	hsv(336, 59%, 68%)
CMYK	cmyk(0%, 59%, 35.3%, 32.2%)
CIE-LAB	lab(45.03, 45.84, -2.38)
CIE-LCH	lch(45.03, 45.91, 357.03°)
OKLab	oklab(54.44% 0.1397 -0.0057)
OKLCH	oklch(54.44% 0.14 357.7)
XYZ	xyz(22.4126, 14.5629, 16.9567)
Luminance	0.1456 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4770 #47AD84

analogous

#AD47A3 #AD4770 #AD5147

triadic

#AD4770 #70AD47 #4770AD

tetradic

#AD4770 #A3AD47 #47AD84 #5147AD

square

#AD4770 #A3AD47 #47AD84 #5147AD

split-complementary

#AD4770 #47AD51 #47A3AD

monochromatic

#562338 #823554 #AD4770 #C36E90 #D599B1

Accessibility & contrast

On white

5.37

#AD4770 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#AD4770 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4770

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4770	#FFFFFF	#000000	##FFFFFF
##AD4770	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#585F71

Deuteranopia (green-blind)

#73726E

Tritanopia (blue-blind)

#BA3F57

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4770;
/* rgb */ color: rgb(173, 71, 112);
/* oklch */ color: oklch(54.4% 0.140 357.7);

Tailwind

colors: {
  custom: {
    50: '#c97f99',
    500: '#ad4770',
    950: '#000000',
  },
}

SCSS

$custom: #ad4770;
$custom-light: #c97f99;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4770",
  "rgb": {
    "r": 173,
    "g": 71,
    "b": 112
  },
  "hsl": {
    "h": 335.882,
    "s": 41.803,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54435,
    "c": 0.13984,
    "h": 357.7
  },
  "luminance": 0.14561
}

Semantic roles & 50–950 ramp

primary

#AD4770

secondary

#8EC1AD

accent

#D2A056

background

#FCF8F9

surface

#F9EFF2

border

#D2CACC

text

#140A0D

muted

#827C7E

Preview Lab

Preview with #AD4770

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →