#AD4754#AD4754

#AD4754 is a mid, vivid red. Relative luminance 0.140; OKLCH L 53.6% C 0.134 H 15.1°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#AD4754
RGB	rgb(173, 71, 84)
HSL	hsl(352, 42%, 48%)
HSV	hsv(352, 59%, 68%)
CMYK	cmyk(0%, 59%, 51.4%, 32.2%)
CIE-LAB	lab(44.28, 42.87, 13.75)
CIE-LCH	lch(44.28, 45.02, 17.78°)
OKLab	oklab(53.63% 0.1291 0.0347)
OKLCH	oklch(53.63% 0.134 15.1)
XYZ	xyz(21.0887, 14.0333, 9.9839)
Luminance	0.1403 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4754 #47ADA0

analogous

#AD4787 #AD4754 #AD6D47

triadic

#AD4754 #54AD47 #4754AD

tetradic

#AD4754 #87AD47 #47ADA0 #6D47AD

square

#AD4754 #87AD47 #47ADA0 #6D47AD

split-complementary

#AD4754 #47AD6D #4787AD

monochromatic

#56232A #82353F #AD4754 #C36E79 #D599A1

Accessibility & contrast

On white

5.52

#AD4754 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#AD4754 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4754

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4754	#FFFFFF	#000000	##FFFFFF
##AD4754	1.00	5.52	3.81	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5C54

Deuteranopia (green-blind)

#787152

Tritanopia (blue-blind)

#BC384C

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad4754;
/* rgb */ color: rgb(173, 71, 84);
/* oklch */ color: oklch(53.6% 0.134 15.1);

Tailwind

colors: {
  custom: {
    50: '#ca7e84',
    500: '#ad4754',
    950: '#000000',
  },
}

SCSS

$custom: #ad4754;
$custom-light: #ca7e84;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4754",
  "rgb": {
    "r": 173,
    "g": 71,
    "b": 84
  },
  "hsl": {
    "h": 352.353,
    "s": 41.803,
    "l": 47.843
  },
  "oklch": {
    "l": 0.53629,
    "c": 0.13374,
    "h": 15.1
  },
  "luminance": 0.14031
}

Semantic roles & 50–950 ramp

primary

#AD4754

secondary

#8EC1BB

accent

#D2C256

background

#FDF7F8

surface

#FAEEEF

border

#D3C9CA

text

#140A0A

muted

#837C7C

Preview Lab

Preview with #AD4754

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →