#AD4737#AD4737

#AD4737 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.1% C 0.137 H 31.1°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).

Color values

HEX	#AD4737
RGB	rgb(173, 71, 55)
HSL	hsl(8, 52%, 45%)
HSV	hsv(8, 68%, 68%)
CMYK	cmyk(0%, 59%, 68.2%, 32.2%)
CIE-LAB	lab(43.75, 40.71, 30.51)
CIE-LCH	lch(43.75, 50.88, 36.85°)
OKLab	oklab(53.06% 0.1176 0.0709)
OKLCH	oklch(53.06% 0.137 31.1)
XYZ	xyz(20.1784, 13.6692, 5.1895)
Luminance	0.1367 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4737 #379DAD

analogous

#AD3762 #AD4737 #AD8237

triadic

#AD4737 #37AD47 #4737AD

tetradic

#AD4737 #62AD37 #379DAD #8237AD

square

#AD4737 #62AD37 #379DAD #8237AD

split-complementary

#AD4737 #37AD82 #3762AD

monochromatic

#502119 #7F3428 #AD4737 #CA6757 #D89186

Accessibility & contrast

On white

5.62

#AD4737 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#AD4737 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4737

5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4737	#FFFFFF	#000000	##FFFFFF
##AD4737	1.00	5.62	3.73	5.62
#FFFFFF	5.62	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625A35

Deuteranopia (green-blind)

#7B7034

Tritanopia (blue-blind)

#BE3244

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad4737;
/* rgb */ color: rgb(173, 71, 55);
/* oklch */ color: oklch(53.1% 0.137 31.1);

Tailwind

colors: {
  custom: {
    50: '#cc7e6e',
    500: '#ad4737',
    950: '#000000',
  },
}

SCSS

$custom: #ad4737;
$custom-light: #cc7e6e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4737",
  "rgb": {
    "r": 173,
    "g": 71,
    "b": 55
  },
  "hsl": {
    "h": 8.136,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53062,
    "c": 0.1373,
    "h": 31.1
  },
  "luminance": 0.13667
}

Semantic roles & 50–950 ramp

primary

#AD4737

secondary

#7DB9C2

accent

#C8DB4D

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4737

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →