#AD4697#AD4697
#AD4697 is a mid, vivid pink. Relative luminance 0.155; OKLCH L 55.9% C 0.165 H 336.7°. Best body text is #FFFFFF at 5.12:1 contrast (WCAG AA passes).
Color values
| HEX | #AD4697 |
|---|---|
| RGB | rgb(173, 70, 151) |
| HSL | hsl(313, 42%, 48%) |
| HSV | hsv(313, 60%, 68%) |
| CMYK | cmyk(0%, 59.5%, 12.7%, 32.2%) |
| CIE-LAB | lab(46.31, 51.81, -24.06) |
| CIE-LCH | lch(46.31, 57.13, 335.09°) |
| OKLab | oklab(55.86% 0.1515 -0.0652) |
| OKLCH | oklch(55.86% 0.165 336.7) |
| XYZ | xyz(25.0099, 15.5009, 30.9469) |
| Luminance | 0.1550 (WCAG relative) |
| Temperature | neutral |
| Family | pink |
Closest named colors
Ugly Purple
#A442A0
ΔE00 3.65
Medium Purple
#9E43A2
ΔE00 5.00
Purpleish
#98568D
ΔE00 5.47
Purplish
#94568C
ΔE00 6.08
Purpley Pink
#C83CB9
ΔE00 6.91
Light Plum
#9D5783
ΔE00 6.92
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD4697 #46AD5C
analogous
#9046AD #AD4697 #AD4663
triadic
#AD4697 #97AD46 #4697AD
tetradic
#AD4697 #AD9046 #46AD5C #4663AD
square
#AD4697 #AD9046 #46AD5C #4663AD
split-complementary
#AD4697 #63AD46 #46AD90
monochromatic
#56234B #813471 #AD4697 #C46CB1 #D598C8
Accessibility & contrast
On white
5.12
#AD4697 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.10
#AD4697 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD4697
5.12:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD4697 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD4697 | 1.00 | 5.12 | 4.10 | 5.12 |
| #FFFFFF | 5.12 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.10 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.12 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#48649A
Deuteranopia (green-blind)
#677394
Tritanopia (blue-blind)
#B54B68
Achromatopsia (no color)
#6E6E6E
Design tokens & code
CSS
--color: #ad4697; /* rgb */ color: rgb(173, 70, 151); /* oklch */ color: oklch(55.9% 0.165 336.7);
Tailwind
colors: {
custom: {
50: '#c87fb6',
500: '#ad4697',
950: '#000000',
},
}SCSS
$custom: #ad4697; $custom-light: #c87fb6; $custom-dark: #000000;
JSON
{
"hex": "#ad4697",
"rgb": {
"r": 173,
"g": 70,
"b": 151
},
"hsl": {
"h": 312.816,
"s": 42.387,
"l": 47.647
},
"oklch": {
"l": 0.55862,
"c": 0.16496,
"h": 336.7
},
"luminance": 0.15499
}Semantic roles & 50–950 ramp
primary
#AD4697
secondary
#8DC199
accent
#D27056
background
#FCF8FB
surface
#F9EFF6
border
#D2CAD0
text
#130A11
muted
#827C80