#AD4654#AD4654

#AD4654 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.5% C 0.135 H 14.6°. Best body text is #FFFFFF at 5.55:1 contrast (WCAG AA passes).

Color values

HEX	#AD4654
RGB	rgb(173, 70, 84)
HSL	hsl(352, 42%, 48%)
HSV	hsv(352, 60%, 68%)
CMYK	cmyk(0%, 59.5%, 51.4%, 32.2%)
CIE-LAB	lab(44.10, 43.34, 13.50)
CIE-LCH	lch(44.10, 45.40, 17.30°)
OKLab	oklab(53.49% 0.1307 0.0341)
OKLCH	oklch(53.49% 0.135 14.6)
XYZ	xyz(21.0256, 13.9072, 9.9629)
Luminance	0.1391 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4654 #46AD9F

analogous

#AD4687 #AD4654 #AD6C46

triadic

#AD4654 #54AD46 #4654AD

tetradic

#AD4654 #87AD46 #46AD9F #6C46AD

square

#AD4654 #87AD46 #46AD9F #6C46AD

split-complementary

#AD4654 #46AD6C #4687AD

monochromatic

#56232A #81343F #AD4654 #C46C78 #D598A0

Accessibility & contrast

On white

5.55

#AD4654 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#AD4654 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4654

5.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4654	#FFFFFF	#000000	##FFFFFF
##AD4654	1.00	5.55	3.78	5.55
#FFFFFF	5.55	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5B54

Deuteranopia (green-blind)

#777052

Tritanopia (blue-blind)

#BC364B

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad4654;
/* rgb */ color: rgb(173, 70, 84);
/* oklch */ color: oklch(53.5% 0.135 14.6);

Tailwind

colors: {
  custom: {
    50: '#ca7e84',
    500: '#ad4654',
    950: '#000000',
  },
}

SCSS

$custom: #ad4654;
$custom-light: #ca7e84;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4654",
  "rgb": {
    "r": 173,
    "g": 70,
    "b": 84
  },
  "hsl": {
    "h": 351.845,
    "s": 42.387,
    "l": 47.647
  },
  "oklch": {
    "l": 0.53493,
    "c": 0.13505,
    "h": 14.6
  },
  "luminance": 0.13905
}

Semantic roles & 50–950 ramp

primary

#AD4654

secondary

#8DC1BA

accent

#D2C156

background

#FDF7F8

surface

#FAEEEF

border

#D3C9CA

text

#140A0A

muted

#837C7C

Preview Lab

Preview with #AD4654

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →