#AD4635#AD4635

#AD4635 is a mid, vivid red. Relative luminance 0.135; OKLCH L 52.9% C 0.139 H 31.5°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#AD4635
RGB	rgb(173, 70, 53)
HSL	hsl(9, 53%, 44%)
HSV	hsv(9, 69%, 68%)
CMYK	cmyk(0%, 59.5%, 69.4%, 32.2%)
CIE-LAB	lab(43.54, 41.08, 31.42)
CIE-LCH	lch(43.54, 51.72, 37.41°)
OKLab	oklab(52.89% 0.1184 0.0725)
OKLCH	oklch(52.89% 0.139 31.5)
XYZ	xyz(20.0683, 13.5243, 4.9211)
Luminance	0.1352 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4635 #359CAD

analogous

#AD3560 #AD4635 #AD8235

triadic

#AD4635 #35AD46 #4635AD

tetradic

#AD4635 #60AD35 #359CAD #8235AD

square

#AD4635 #60AD35 #359CAD #8235AD

split-complementary

#AD4635 #35AD82 #3560AD

monochromatic

#4F2018 #7E3327 #AD4635 #CB6554 #D98F83

Accessibility & contrast

On white

5.67

#AD4635 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#AD4635 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4635

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4635	#FFFFFF	#000000	##FFFFFF
##AD4635	1.00	5.67	3.70	5.67
#FFFFFF	5.67	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615933

Deuteranopia (green-blind)

#7B6F32

Tritanopia (blue-blind)

#BE3042

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad4635;
/* rgb */ color: rgb(173, 70, 53);
/* oklch */ color: oklch(52.9% 0.139 31.5);

Tailwind

colors: {
  custom: {
    50: '#cc7d6d',
    500: '#ad4635',
    950: '#000000',
  },
}

SCSS

$custom: #ad4635;
$custom-light: #cc7d6d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4635",
  "rgb": {
    "r": 173,
    "g": 70,
    "b": 53
  },
  "hsl": {
    "h": 8.5,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.52893,
    "c": 0.13881,
    "h": 31.5
  },
  "luminance": 0.13522
}

Semantic roles & 50–950 ramp

primary

#AD4635

secondary

#7BB8C3

accent

#C8DD4B

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4635

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →