#AD4628#AD4628

#AD4628 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.7% C 0.142 H 36.8°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AD4628
RGB	rgb(173, 70, 40)
HSL	hsl(14, 62%, 42%)
HSV	hsv(14, 77%, 68%)
CMYK	cmyk(0%, 59.5%, 76.9%, 32.2%)
CIE-LAB	lab(43.39, 40.45, 38.48)
CIE-LCH	lch(43.39, 55.83, 43.57°)
OKLab	oklab(52.73% 0.1139 0.0851)
OKLCH	oklch(52.73% 0.142 36.8)
XYZ	xyz(19.8088, 13.4205, 3.5544)
Luminance	0.1342 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4628 #288FAD

analogous

#AD284D #AD4628 #AD8928

triadic

#AD4628 #28AD46 #4628AD

tetradic

#AD4628 #4DAD28 #288FAD #8928AD

square

#AD4628 #4DAD28 #288FAD #8928AD

split-complementary

#AD4628 #28AD89 #284DAD

monochromatic

#4A1E11 #7B321D #AD4628 #D3613F #DE8A71

Accessibility & contrast

On white

5.70

#AD4628 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD4628 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4628

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4628	#FFFFFF	#000000	##FFFFFF
##AD4628	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635824

Deuteranopia (green-blind)

#7C6F25

Tritanopia (blue-blind)

#BE2E40

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4628;
/* rgb */ color: rgb(173, 70, 40);
/* oklch */ color: oklch(52.7% 0.142 36.8);

Tailwind

colors: {
  custom: {
    50: '#cd7d64',
    500: '#ad4628',
    950: '#000000',
  },
}

SCSS

$custom: #ad4628;
$custom-light: #cd7d64;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4628",
  "rgb": {
    "r": 173,
    "g": 70,
    "b": 40
  },
  "hsl": {
    "h": 13.534,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.52729,
    "c": 0.14216,
    "h": 36.8
  },
  "luminance": 0.13418
}

Semantic roles & 50–950 ramp

primary

#AD4628

secondary

#6CB1C5

accent

#C1E642

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150A05

muted

#837C7A

Preview Lab

Preview with #AD4628

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →