#AD4544#AD4544

#AD4544 is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.0% C 0.137 H 23.5°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#AD4544
RGB	rgb(173, 69, 68)
HSL	hsl(1, 44%, 47%)
HSV	hsv(1, 61%, 68%)
CMYK	cmyk(0%, 60.1%, 60.7%, 32.2%)
CIE-LAB	lab(43.60, 42.52, 22.59)
CIE-LCH	lch(43.60, 48.15, 27.98°)
OKLab	oklab(53.01% 0.1257 0.0546)
OKLCH	oklch(53.01% 0.137 23.5)
XYZ	xyz(20.4069, 13.5605, 7.0105)
Luminance	0.1356 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4544 #44ACAD

analogous

#AD4478 #AD4544 #AD7944

triadic

#AD4544 #44AD45 #4544AD

tetradic

#AD4544 #78AD44 #44ACAD #7944AD

square

#AD4544 #78AD44 #44ACAD #7944AD

split-complementary

#AD4544 #44AD79 #4478AD

monochromatic

#552221 #813333 #AD4544 #C46B6A #D69696

Accessibility & contrast

On white

5.66

#AD4544 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#AD4544 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4544

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4544	#FFFFFF	#000000	##FFFFFF
##AD4544	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5943

Deuteranopia (green-blind)

#796F41

Tritanopia (blue-blind)

#BD3146

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad4544;
/* rgb */ color: rgb(173, 69, 68);
/* oklch */ color: oklch(53.0% 0.137 23.5);

Tailwind

colors: {
  custom: {
    50: '#cb7d78',
    500: '#ad4544',
    950: '#000000',
  },
}

SCSS

$custom: #ad4544;
$custom-light: #cb7d78;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4544",
  "rgb": {
    "r": 173,
    "g": 69,
    "b": 68
  },
  "hsl": {
    "h": 0.571,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53009,
    "c": 0.13704,
    "h": 23.5
  },
  "luminance": 0.13558
}

Semantic roles & 50–950 ramp

primary

#AD4544

secondary

#8BC1C1

accent

#D2D354

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A08

muted

#837C7B

Preview Lab

Preview with #AD4544

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →