#AD4541#AD4541

#AD4541 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.0% C 0.137 H 25.1°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#AD4541
RGB	rgb(173, 69, 65)
HSL	hsl(2, 45%, 47%)
HSV	hsv(2, 62%, 68%)
CMYK	cmyk(0%, 60.1%, 62.4%, 32.2%)
CIE-LAB	lab(43.54, 42.31, 24.33)
CIE-LCH	lch(43.54, 48.81, 29.91°)
OKLab	oklab(52.95% 0.1245 0.0583)
OKLCH	oklch(52.95% 0.137 25.1)
XYZ	xyz(20.3177, 13.5248, 6.5406)
Luminance	0.1352 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4541 #41A9AD

analogous

#AD4173 #AD4541 #AD7B41

triadic

#AD4541 #41AD45 #4541AD

tetradic

#AD4541 #73AD41 #41A9AD #7B41AD

square

#AD4541 #73AD41 #41A9AD #7B41AD

split-complementary

#AD4541 #41AD7B #4173AD

monochromatic

#542220 #813330 #AD4541 #C56966 #D69592

Accessibility & contrast

On white

5.67

#AD4541 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#AD4541 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4541

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4541	#FFFFFF	#000000	##FFFFFF
##AD4541	1.00	5.67	3.70	5.67
#FFFFFF	5.67	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5940

Deuteranopia (green-blind)

#796F3E

Tritanopia (blue-blind)

#BD3145

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad4541;
/* rgb */ color: rgb(173, 69, 65);
/* oklch */ color: oklch(53.0% 0.137 25.1);

Tailwind

colors: {
  custom: {
    50: '#cb7d75',
    500: '#ad4541',
    950: '#000000',
  },
}

SCSS

$custom: #ad4541;
$custom-light: #cb7d75;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4541",
  "rgb": {
    "r": 173,
    "g": 69,
    "b": 65
  },
  "hsl": {
    "h": 2.222,
    "s": 45.378,
    "l": 46.667
  },
  "oklch": {
    "l": 0.52953,
    "c": 0.13747,
    "h": 25.1
  },
  "luminance": 0.13522
}

Semantic roles & 50–950 ramp

primary

#AD4541

secondary

#88BFC2

accent

#D0D553

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A08

muted

#837C7B

Preview Lab

Preview with #AD4541

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →