#AD4535#AD4535

#AD4535 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.8% C 0.140 H 31.0°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#AD4535
RGB	rgb(173, 69, 53)
HSL	hsl(8, 53%, 44%)
HSV	hsv(8, 69%, 68%)
CMYK	cmyk(0%, 60.1%, 69.4%, 32.2%)
CIE-LAB	lab(43.36, 41.56, 31.20)
CIE-LCH	lch(43.36, 51.97, 36.90°)
OKLab	oklab(52.76% 0.1199 0.0721)
OKLCH	oklch(52.76% 0.14 31)
XYZ	xyz(20.0063, 13.4002, 4.9005)
Luminance	0.1340 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4535 #359DAD

analogous

#AD3561 #AD4535 #AD8135

triadic

#AD4535 #35AD45 #4535AD

tetradic

#AD4535 #61AD35 #359DAD #8135AD

square

#AD4535 #61AD35 #359DAD #8135AD

split-complementary

#AD4535 #35AD81 #3561AD

monochromatic

#4F2018 #7E3227 #AD4535 #CB6454 #D98F83

Accessibility & contrast

On white

5.71

#AD4535 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD4535 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4535

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4535	#FFFFFF	#000000	##FFFFFF
##AD4535	1.00	5.71	3.68	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615833

Deuteranopia (green-blind)

#7B6F32

Tritanopia (blue-blind)

#BE2F42

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4535;
/* rgb */ color: rgb(173, 69, 53);
/* oklch */ color: oklch(52.8% 0.140 31.0);

Tailwind

colors: {
  custom: {
    50: '#cc7d6d',
    500: '#ad4535',
    950: '#000000',
  },
}

SCSS

$custom: #ad4535;
$custom-light: #cc7d6d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4535",
  "rgb": {
    "r": 173,
    "g": 69,
    "b": 53
  },
  "hsl": {
    "h": 8,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.52755,
    "c": 0.13985,
    "h": 31
  },
  "luminance": 0.13398
}

Semantic roles & 50–950 ramp

primary

#AD4535

secondary

#7BB9C3

accent

#C9DD4B

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4535

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →