#AD4534#AD4534

#AD4534 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.7% C 0.140 H 31.5°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#AD4534
RGB	rgb(173, 69, 52)
HSL	hsl(8, 54%, 44%)
HSV	hsv(8, 70%, 68%)
CMYK	cmyk(0%, 60.1%, 69.9%, 32.2%)
CIE-LAB	lab(43.35, 41.51, 31.77)
CIE-LCH	lch(43.35, 52.27, 37.43°)
OKLab	oklab(52.74% 0.1195 0.0731)
OKLCH	oklch(52.74% 0.14 31.5)
XYZ	xyz(19.9835, 13.3911, 4.7806)
Luminance	0.1339 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4534 #349CAD

analogous

#AD3460 #AD4534 #AD8234

triadic

#AD4534 #34AD45 #4534AD

tetradic

#AD4534 #60AD34 #349CAD #8234AD

square

#AD4534 #60AD34 #349CAD #8234AD

split-complementary

#AD4534 #34AD82 #3460AD

monochromatic

#4F1F18 #7E3226 #AD4534 #CB6453 #D98E82

Accessibility & contrast

On white

5.71

#AD4534 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD4534 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4534

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4534	#FFFFFF	#000000	##FFFFFF
##AD4534	1.00	5.71	3.68	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615832

Deuteranopia (green-blind)

#7B6F31

Tritanopia (blue-blind)

#BE2E41

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4534;
/* rgb */ color: rgb(173, 69, 52);
/* oklch */ color: oklch(52.7% 0.140 31.5);

Tailwind

colors: {
  custom: {
    50: '#cc7d6c',
    500: '#ad4534',
    950: '#000000',
  },
}

SCSS

$custom: #ad4534;
$custom-light: #cc7d6c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4534",
  "rgb": {
    "r": 173,
    "g": 69,
    "b": 52
  },
  "hsl": {
    "h": 8.43,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52741,
    "c": 0.14008,
    "h": 31.5
  },
  "luminance": 0.13388
}

Semantic roles & 50–950 ramp

primary

#AD4534

secondary

#7AB9C3

accent

#C9DD4B

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4534

Body copy rendered with the generated semantic roles for this colour.

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