#AD4531#AD4531

#AD4531 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.7% C 0.141 H 32.8°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD4531
RGB	rgb(173, 69, 49)
HSL	hsl(10, 56%, 44%)
HSV	hsv(10, 72%, 68%)
CMYK	cmyk(0%, 60.1%, 71.7%, 32.2%)
CIE-LAB	lab(43.31, 41.35, 33.44)
CIE-LCH	lch(43.31, 53.18, 38.96°)
OKLab	oklab(52.7% 0.1184 0.0762)
OKLCH	oklch(52.7% 0.141 32.8)
XYZ	xyz(19.9181, 13.3649, 4.4360)
Luminance	0.1336 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4531 #3199AD

analogous

#AD315B #AD4531 #AD8331

triadic

#AD4531 #31AD45 #4531AD

tetradic

#AD4531 #5BAD31 #3199AD #8331AD

square

#AD4531 #5BAD31 #3199AD #8331AD

split-complementary

#AD4531 #31AD83 #315BAD

monochromatic

#4E1F16 #7D3223 #AD4531 #CD634E #DA8D7E

Accessibility & contrast

On white

5.72

#AD4531 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#AD4531 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4531

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4531	#FFFFFF	#000000	##FFFFFF
##AD4531	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#61582E

Deuteranopia (green-blind)

#7B6F2E

Tritanopia (blue-blind)

#BE2E41

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4531;
/* rgb */ color: rgb(173, 69, 49);
/* oklch */ color: oklch(52.7% 0.141 32.8);

Tailwind

colors: {
  custom: {
    50: '#cc7d6a',
    500: '#ad4531',
    950: '#000000',
  },
}

SCSS

$custom: #ad4531;
$custom-light: #cc7d6a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4531",
  "rgb": {
    "r": 173,
    "g": 69,
    "b": 49
  },
  "hsl": {
    "h": 9.677,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.52699,
    "c": 0.14081,
    "h": 32.8
  },
  "luminance": 0.13362
}

Semantic roles & 50–950 ramp

primary

#AD4531

secondary

#77B7C3

accent

#C7DF49

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD4531

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →