#AD4530#AD4530

#AD4530 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.7% C 0.141 H 33.2°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD4530
RGB	rgb(173, 69, 48)
HSL	hsl(10, 57%, 43%)
HSV	hsv(10, 72%, 68%)
CMYK	cmyk(0%, 60.1%, 72.3%, 32.2%)
CIE-LAB	lab(43.30, 41.30, 33.99)
CIE-LCH	lch(43.30, 53.49, 39.45°)
OKLab	oklab(52.69% 0.118 0.0772)
OKLCH	oklch(52.69% 0.141 33.2)
XYZ	xyz(19.8972, 13.3566, 4.3261)
Luminance	0.1335 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4530 #3098AD

analogous

#AD3059 #AD4530 #AD8330

triadic

#AD4530 #30AD45 #4530AD

tetradic

#AD4530 #59AD30 #3098AD #8330AD

square

#AD4530 #59AD30 #3098AD #8330AD

split-complementary

#AD4530 #30AD83 #3059AD

monochromatic

#4D1F15 #7D3223 #AD4530 #CE624D #DB8C7D

Accessibility & contrast

On white

5.72

#AD4530 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#AD4530 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4530

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4530	#FFFFFF	#000000	##FFFFFF
##AD4530	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#61582D

Deuteranopia (green-blind)

#7B6F2D

Tritanopia (blue-blind)

#BE2E41

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4530;
/* rgb */ color: rgb(173, 69, 48);
/* oklch */ color: oklch(52.7% 0.141 33.2);

Tailwind

colors: {
  custom: {
    50: '#cc7d69',
    500: '#ad4530',
    950: '#000000',
  },
}

SCSS

$custom: #ad4530;
$custom-light: #cc7d69;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4530",
  "rgb": {
    "r": 173,
    "g": 69,
    "b": 48
  },
  "hsl": {
    "h": 10.08,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.52686,
    "c": 0.14105,
    "h": 33.2
  },
  "luminance": 0.13354
}

Semantic roles & 50–950 ramp

primary

#AD4530

secondary

#75B6C3

accent

#C6E048

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD4530

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →