#AD44BB#AD44BB

#AD44BB is a mid, vivid purple. Relative luminance 0.166; OKLCH L 57.5% C 0.198 H 322.8°. Best body text is #FFFFFF at 4.86:1 contrast (WCAG AA passes).

Color values

HEX	#AD44BB
RGB	rgb(173, 68, 187)
HSL	hsl(293, 47%, 50%)
HSV	hsv(293, 64%, 73%)
CMYK	cmyk(7.5%, 63.6%, 0%, 26.7%)
CIE-LAB	lab(47.76, 58.92, -43.04)
CIE-LCH	lch(47.76, 72.96, 323.85°)
OKLab	oklab(57.5% 0.1578 -0.1197)
OKLCH	oklch(57.5% 0.198 322.8)
XYZ	xyz(28.2695, 16.6079, 48.7207)
Luminance	0.1661 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD44BB #52BB44

analogous

#7144BB #AD44BB #BB448E

triadic

#AD44BB #BBAD44 #44BBAD

tetradic

#AD44BB #BB7144 #52BB44 #448EBB

square

#AD44BB #BB7144 #52BB44 #448EBB

split-complementary

#AD44BB #8EBB44 #44BB71

monochromatic

#5A2361 #83348E #AD44BB #C171CB #D49EDC

Accessibility & contrast

On white

4.86

#AD44BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.32

#AD44BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD44BB

4.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD44BB	#FFFFFF	#000000	##FFFFFF
##AD44BB	1.00	4.86	4.32	4.86
#FFFFFF	4.86	1.00	21.00	1.00
#000000	4.32	21.00	1.00	21.00
##FFFFFF	4.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A69BF

Deuteranopia (green-blind)

#5575B8

Tritanopia (blue-blind)

#AF577A

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #ad44bb;
/* rgb */ color: rgb(173, 68, 187);
/* oklch */ color: oklch(57.5% 0.198 322.8);

Tailwind

colors: {
  custom: {
    50: '#c97fd0',
    500: '#ad44bb',
    950: '#000000',
  },
}

SCSS

$custom: #ad44bb;
$custom-light: #c97fd0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad44bb",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 187
  },
  "hsl": {
    "h": 292.941,
    "s": 46.667,
    "l": 50
  },
  "oklch": {
    "l": 0.57496,
    "c": 0.19807,
    "h": 322.8
  },
  "luminance": 0.16606
}

Semantic roles & 50–950 ramp

primary

#AD44BB

secondary

#99C893

accent

#D65161

background

#FCF8FC

surface

#F9EFF9

border

#D2CAD2

text

#140B14

muted

#827C82

Preview Lab

Preview with #AD44BB

Body copy rendered with the generated semantic roles for this colour.

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