#AD4497#AD4497

#AD4497 is a mid, vivid pink. Relative luminance 0.153; OKLCH L 55.6% C 0.168 H 336.6°. Best body text is #FFFFFF at 5.18:1 contrast (WCAG AA passes).

Color values

HEX	#AD4497
RGB	rgb(173, 68, 151)
HSL	hsl(313, 44%, 47%)
HSV	hsv(313, 61%, 68%)
CMYK	cmyk(0%, 60.7%, 12.7%, 32.2%)
CIE-LAB	lab(45.98, 52.71, -24.57)
CIE-LCH	lch(45.98, 58.16, 335.01°)
OKLab	oklab(55.62% 0.1542 -0.0666)
OKLCH	oklch(55.62% 0.168 336.6)
XYZ	xyz(24.8869, 15.2548, 30.9059)
Luminance	0.1525 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4497 #44AD5A

analogous

#8E44AD #AD4497 #AD4463

triadic

#AD4497 #97AD44 #4497AD

tetradic

#AD4497 #AD8E44 #44AD5A #4463AD

square

#AD4497 #AD8E44 #44AD5A #4463AD

split-complementary

#AD4497 #63AD44 #44AD8E

monochromatic

#55214A #813371 #AD4497 #C46AB1 #D696C8

Accessibility & contrast

On white

5.18

#AD4497 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.05

#AD4497 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4497

5.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4497	#FFFFFF	#000000	##FFFFFF
##AD4497	1.00	5.18	4.05	5.18
#FFFFFF	5.18	1.00	21.00	1.00
#000000	4.05	21.00	1.00	21.00
##FFFFFF	5.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#46639A

Deuteranopia (green-blind)

#667394

Tritanopia (blue-blind)

#B54967

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #ad4497;
/* rgb */ color: rgb(173, 68, 151);
/* oklch */ color: oklch(55.6% 0.168 336.6);

Tailwind

colors: {
  custom: {
    50: '#c87eb6',
    500: '#ad4497',
    950: '#000000',
  },
}

SCSS

$custom: #ad4497;
$custom-light: #c87eb6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4497",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 151
  },
  "hsl": {
    "h": 312.571,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.55619,
    "c": 0.16796,
    "h": 336.6
  },
  "luminance": 0.15253
}

Semantic roles & 50–950 ramp

primary

#AD4497

secondary

#8BC197

accent

#D36F54

background

#FCF8FB

surface

#F9EFF6

border

#D2CAD0

text

#130A11

muted

#827C80

Preview Lab

Preview with #AD4497

Body copy rendered with the generated semantic roles for this colour.

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