#AD4489#AD4489

#AD4489 is a mid, vivid pink. Relative luminance 0.148; OKLCH L 55.0% C 0.158 H 343.3°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#AD4489
RGB	rgb(173, 68, 137)
HSL	hsl(321, 44%, 47%)
HSV	hsv(321, 61%, 68%)
CMYK	cmyk(0%, 60.7%, 20.8%, 32.2%)
CIE-LAB	lab(45.40, 50.58, -17.05)
CIE-LCH	lch(45.40, 53.38, 341.37°)
OKLab	oklab(55% 0.1513 -0.0454)
OKLCH	oklch(55% 0.158 343.3)
XYZ	xyz(23.8167, 14.8268, 25.2696)
Luminance	0.1482 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4489 #44AD68

analogous

#9C44AD #AD4489 #AD4455

triadic

#AD4489 #89AD44 #4489AD

tetradic

#AD4489 #AD9C44 #44AD68 #4455AD

square

#AD4489 #AD9C44 #44AD68 #4455AD

split-complementary

#AD4489 #55AD44 #44AD9C

monochromatic

#552143 #813366 #AD4489 #C46AA5 #D696C0

Accessibility & contrast

On white

5.30

#AD4489 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#AD4489 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4489

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4489	#FFFFFF	#000000	##FFFFFF
##AD4489	1.00	5.30	3.96	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C608B

Deuteranopia (green-blind)

#6B7286

Tritanopia (blue-blind)

#B74460

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4489;
/* rgb */ color: rgb(173, 68, 137);
/* oklch */ color: oklch(55.0% 0.158 343.3);

Tailwind

colors: {
  custom: {
    50: '#c87eab',
    500: '#ad4489',
    950: '#000000',
  },
}

SCSS

$custom: #ad4489;
$custom-light: #c87eab;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4489",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 137
  },
  "hsl": {
    "h": 320.571,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.54997,
    "c": 0.15798,
    "h": 343.3
  },
  "luminance": 0.14825
}

Semantic roles & 50–950 ramp

primary

#AD4489

secondary

#8BC19E

accent

#D38054

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#130A10

muted

#827C7F

Preview Lab

Preview with #AD4489

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →