#AD4488#AD4488

#AD4488 is a mid, vivid pink. Relative luminance 0.148; OKLCH L 55.0% C 0.157 H 343.8°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#AD4488
RGB	rgb(173, 68, 136)
HSL	hsl(321, 44%, 47%)
HSV	hsv(321, 61%, 68%)
CMYK	cmyk(0%, 60.7%, 21.4%, 32.2%)
CIE-LAB	lab(45.36, 50.44, -16.51)
CIE-LCH	lch(45.36, 53.07, 341.88°)
OKLab	oklab(54.96% 0.1511 -0.0439)
OKLCH	oklch(54.96% 0.157 343.8)
XYZ	xyz(23.7453, 14.7982, 24.8935)
Luminance	0.1480 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4488 #44AD69

analogous

#9E44AD #AD4488 #AD4454

triadic

#AD4488 #88AD44 #4488AD

tetradic

#AD4488 #AD9E44 #44AD69 #4454AD

square

#AD4488 #AD9E44 #44AD69 #4454AD

split-complementary

#AD4488 #54AD44 #44AD9E

monochromatic

#552143 #813365 #AD4488 #C46AA4 #D696BF

Accessibility & contrast

On white

5.30

#AD4488 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#AD4488 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4488

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4488	#FFFFFF	#000000	##FFFFFF
##AD4488	1.00	5.30	3.96	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D608A

Deuteranopia (green-blind)

#6B7285

Tritanopia (blue-blind)

#B74460

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4488;
/* rgb */ color: rgb(173, 68, 136);
/* oklch */ color: oklch(55.0% 0.157 343.8);

Tailwind

colors: {
  custom: {
    50: '#c87eaa',
    500: '#ad4488',
    950: '#000000',
  },
}

SCSS

$custom: #ad4488;
$custom-light: #c87eaa;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4488",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 136
  },
  "hsl": {
    "h": 321.143,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.54955,
    "c": 0.15732,
    "h": 343.8
  },
  "luminance": 0.14796
}

Semantic roles & 50–950 ramp

primary

#AD4488

secondary

#8BC19E

accent

#D38154

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#130A10

muted

#827C7F

Preview Lab

Preview with #AD4488

Body copy rendered with the generated semantic roles for this colour.

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