#AD4477#AD4477

#AD4477 is a mid, vivid pink. Relative luminance 0.143; OKLCH L 54.3% C 0.147 H 352.9°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#AD4477
RGB	rgb(173, 68, 119)
HSL	hsl(331, 44%, 47%)
HSV	hsv(331, 61%, 68%)
CMYK	cmyk(0%, 60.7%, 31.2%, 32.2%)
CIE-LAB	lab(44.73, 48.12, -7.10)
CIE-LCH	lch(44.73, 48.64, 351.60°)
OKLab	oklab(54.29% 0.1464 -0.0182)
OKLCH	oklch(54.29% 0.147 352.9)
XYZ	xyz(22.6315, 14.3527, 19.0277)
Luminance	0.1435 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4477 #44AD7A

analogous

#AD44AC #AD4477 #AD4644

triadic

#AD4477 #77AD44 #4477AD

tetradic

#AD4477 #ACAD44 #44AD7A #4644AD

square

#AD4477 #ACAD44 #44AD7A #4644AD

split-complementary

#AD4477 #44AD46 #44ACAD

monochromatic

#55213B #813359 #AD4477 #C46A96 #D696B5

Accessibility & contrast

On white

5.43

#AD4477 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#AD4477 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4477

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4477	#FFFFFF	#000000	##FFFFFF
##AD4477	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#535E79

Deuteranopia (green-blind)

#707175

Tritanopia (blue-blind)

#B93E58

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4477;
/* rgb */ color: rgb(173, 68, 119);
/* oklch */ color: oklch(54.3% 0.147 352.9);

Tailwind

colors: {
  custom: {
    50: '#c97d9e',
    500: '#ad4477',
    950: '#000000',
  },
}

SCSS

$custom: #ad4477;
$custom-light: #c97d9e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4477",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 119
  },
  "hsl": {
    "h": 330.857,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.5429,
    "c": 0.14749,
    "h": 352.9
  },
  "luminance": 0.1435
}

Semantic roles & 50–950 ramp

primary

#AD4477

secondary

#8BC1A7

accent

#D39654

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#140A0E

muted

#827C7E

Preview Lab

Preview with #AD4477

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →