#AD4473#AD4473

#AD4473 is a mid, vivid pink. Relative luminance 0.143; OKLCH L 54.1% C 0.146 H 355.2°. Best body text is #FFFFFF at 5.45:1 contrast (WCAG AA passes).

Color values

HEX	#AD4473
RGB	rgb(173, 68, 115)
HSL	hsl(333, 44%, 47%)
HSV	hsv(333, 61%, 68%)
CMYK	cmyk(0%, 60.7%, 33.5%, 32.2%)
CIE-LAB	lab(44.60, 47.61, -4.85)
CIE-LCH	lch(44.60, 47.86, 354.18°)
OKLab	oklab(54.15% 0.1451 -0.0122)
OKLCH	oklch(54.15% 0.146 355.2)
XYZ	xyz(22.3964, 14.2586, 17.7890)
Luminance	0.1426 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4473 #44AD7E

analogous

#AD44A7 #AD4473 #AD4A44

triadic

#AD4473 #73AD44 #4473AD

tetradic

#AD4473 #A7AD44 #44AD7E #4A44AD

square

#AD4473 #A7AD44 #44AD7E #4A44AD

split-complementary

#AD4473 #44AD4A #44A7AD

monochromatic

#552139 #813356 #AD4473 #C46A92 #D696B2

Accessibility & contrast

On white

5.45

#AD4473 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#AD4473 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4473

5.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4473	#FFFFFF	#000000	##FFFFFF
##AD4473	1.00	5.45	3.85	5.45
#FFFFFF	5.45	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545D74

Deuteranopia (green-blind)

#717171

Tritanopia (blue-blind)

#BA3D56

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad4473;
/* rgb */ color: rgb(173, 68, 115);
/* oklch */ color: oklch(54.1% 0.146 355.2);

Tailwind

colors: {
  custom: {
    50: '#c97d9b',
    500: '#ad4473',
    950: '#000000',
  },
}

SCSS

$custom: #ad4473;
$custom-light: #c97d9b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4473",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 115
  },
  "hsl": {
    "h": 333.143,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.54148,
    "c": 0.1456,
    "h": 355.2
  },
  "luminance": 0.14256
}

Semantic roles & 50–950 ramp

primary

#AD4473

secondary

#8BC1A9

accent

#D39B54

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#140A0E

muted

#827C7E

Preview Lab

Preview with #AD4473

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →