#AD4472#AD4472

#AD4472 is a mid, vivid pink. Relative luminance 0.142; OKLCH L 54.1% C 0.145 H 355.8°. Best body text is #FFFFFF at 5.46:1 contrast (WCAG AA passes).

Color values

HEX	#AD4472
RGB	rgb(173, 68, 114)
HSL	hsl(334, 44%, 47%)
HSV	hsv(334, 61%, 68%)
CMYK	cmyk(0%, 60.7%, 34.1%, 32.2%)
CIE-LAB	lab(44.57, 47.49, -4.28)
CIE-LCH	lch(44.57, 47.68, 354.84°)
OKLab	oklab(54.11% 0.1448 -0.0107)
OKLCH	oklch(54.11% 0.145 355.8)
XYZ	xyz(22.3391, 14.2357, 17.4876)
Luminance	0.1423 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4472 #44AD7F

analogous

#AD44A7 #AD4472 #AD4B44

triadic

#AD4472 #72AD44 #4472AD

tetradic

#AD4472 #A7AD44 #44AD7F #4B44AD

square

#AD4472 #A7AD44 #44AD7F #4B44AD

split-complementary

#AD4472 #44AD4B #44A7AD

monochromatic

#552138 #813355 #AD4472 #C46A91 #D696B2

Accessibility & contrast

On white

5.46

#AD4472 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#AD4472 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4472

5.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4472	#FFFFFF	#000000	##FFFFFF
##AD4472	1.00	5.46	3.85	5.46
#FFFFFF	5.46	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#555D73

Deuteranopia (green-blind)

#717170

Tritanopia (blue-blind)

#BA3C56

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad4472;
/* rgb */ color: rgb(173, 68, 114);
/* oklch */ color: oklch(54.1% 0.145 355.8);

Tailwind

colors: {
  custom: {
    50: '#c97d9a',
    500: '#ad4472',
    950: '#000000',
  },
}

SCSS

$custom: #ad4472;
$custom-light: #c97d9a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4472",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 114
  },
  "hsl": {
    "h": 333.714,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.54113,
    "c": 0.14515,
    "h": 355.8
  },
  "luminance": 0.14233
}

Semantic roles & 50–950 ramp

primary

#AD4472

secondary

#8BC1AA

accent

#D39C54

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#140A0E

muted

#827C7E

Preview Lab

Preview with #AD4472

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →