#AD4471#AD4471

#AD4471 is a mid, vivid pink. Relative luminance 0.142; OKLCH L 54.1% C 0.145 H 356.4°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#AD4471
RGB	rgb(173, 68, 113)
HSL	hsl(334, 44%, 47%)
HSV	hsv(334, 61%, 68%)
CMYK	cmyk(0%, 60.7%, 34.7%, 32.2%)
CIE-LAB	lab(44.54, 47.37, -3.72)
CIE-LCH	lch(44.54, 47.51, 355.51°)
OKLab	oklab(54.08% 0.1444 -0.0092)
OKLCH	oklch(54.08% 0.145 356.4)
XYZ	xyz(22.2825, 14.2131, 17.1895)
Luminance	0.1421 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4471 #44AD80

analogous

#AD44A5 #AD4471 #AD4C44

triadic

#AD4471 #71AD44 #4471AD

tetradic

#AD4471 #A5AD44 #44AD80 #4C44AD

square

#AD4471 #A5AD44 #44AD80 #4C44AD

split-complementary

#AD4471 #44AD4C #44A5AD

monochromatic

#552138 #813354 #AD4471 #C46A91 #D696B1

Accessibility & contrast

On white

5.47

#AD4471 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#AD4471 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4471

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4471	#FFFFFF	#000000	##FFFFFF
##AD4471	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#555D72

Deuteranopia (green-blind)

#71716F

Tritanopia (blue-blind)

#BA3C56

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad4471;
/* rgb */ color: rgb(173, 68, 113);
/* oklch */ color: oklch(54.1% 0.145 356.4);

Tailwind

colors: {
  custom: {
    50: '#c97d99',
    500: '#ad4471',
    950: '#000000',
  },
}

SCSS

$custom: #ad4471;
$custom-light: #c97d99;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4471",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 113
  },
  "hsl": {
    "h": 334.286,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.54078,
    "c": 0.14472,
    "h": 356.4
  },
  "luminance": 0.14211
}

Semantic roles & 50–950 ramp

primary

#AD4471

secondary

#8BC1AA

accent

#D39D54

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#140A0E

muted

#827C7E

Preview Lab

Preview with #AD4471

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →