#AD445B#AD445B

#AD445B is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.4% C 0.138 H 9.6°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#AD445B
RGB	rgb(173, 68, 91)
HSL	hsl(347, 44%, 47%)
HSV	hsv(347, 61%, 68%)
CMYK	cmyk(0%, 60.7%, 47.4%, 32.2%)
CIE-LAB	lab(43.91, 44.95, 8.92)
CIE-LCH	lch(43.91, 45.83, 11.23°)
OKLab	oklab(53.41% 0.1364 0.0231)
OKLCH	oklch(53.41% 0.138 9.6)
XYZ	xyz(21.1906, 13.7763, 11.4387)
Luminance	0.1377 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD445B #44AD96

analogous

#AD4490 #AD445B #AD6244

triadic

#AD445B #5BAD44 #445BAD

tetradic

#AD445B #90AD44 #44AD96 #6244AD

square

#AD445B #90AD44 #44AD96 #6244AD

split-complementary

#AD445B #44AD62 #4490AD

monochromatic

#55212D #813344 #AD445B #C46A7E #D696A4

Accessibility & contrast

On white

5.59

#AD445B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#AD445B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD445B

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD445B	#FFFFFF	#000000	##FFFFFF
##AD445B	1.00	5.59	3.75	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5B5B

Deuteranopia (green-blind)

#757059

Tritanopia (blue-blind)

#BC364D

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad445b;
/* rgb */ color: rgb(173, 68, 91);
/* oklch */ color: oklch(53.4% 0.138 9.6);

Tailwind

colors: {
  custom: {
    50: '#ca7d89',
    500: '#ad445b',
    950: '#000000',
  },
}

SCSS

$custom: #ad445b;
$custom-light: #ca7d89;
$custom-dark: #000000;

JSON

{
  "hex": "#ad445b",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 91
  },
  "hsl": {
    "h": 346.857,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53405,
    "c": 0.13837,
    "h": 9.6
  },
  "luminance": 0.13774
}

Semantic roles & 50–950 ramp

primary

#AD445B

secondary

#8BC1B6

accent

#D3B854

background

#FDF7F8

surface

#FAEEF0

border

#D3C9CB

text

#140A0B

muted

#837C7C

Preview Lab

Preview with #AD445B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →