#AD444D#AD444D

#AD444D is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.1% C 0.138 H 18.0°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#AD444D
RGB	rgb(173, 68, 77)
HSL	hsl(355, 44%, 47%)
HSV	hsv(355, 61%, 68%)
CMYK	cmyk(0%, 60.7%, 55.5%, 32.2%)
CIE-LAB	lab(43.59, 43.69, 17.10)
CIE-LCH	lch(43.59, 46.91, 21.38°)
OKLab	oklab(53.06% 0.1308 0.0425)
OKLCH	oklch(53.06% 0.138 18)
XYZ	xyz(20.6420, 13.5569, 8.5495)
Luminance	0.1355 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD444D #44ADA4

analogous

#AD4482 #AD444D #AD7044

triadic

#AD444D #4DAD44 #444DAD

tetradic

#AD444D #82AD44 #44ADA4 #7044AD

square

#AD444D #82AD44 #44ADA4 #7044AD

split-complementary

#AD444D #44AD70 #4482AD

monochromatic

#552126 #813339 #AD444D #C46A72 #D6969B

Accessibility & contrast

On white

5.66

#AD444D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#AD444D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD444D

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD444D	#FFFFFF	#000000	##FFFFFF
##AD444D	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D594D

Deuteranopia (green-blind)

#786F4B

Tritanopia (blue-blind)

#BD3248

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad444d;
/* rgb */ color: rgb(173, 68, 77);
/* oklch */ color: oklch(53.1% 0.138 18.0);

Tailwind

colors: {
  custom: {
    50: '#cb7c7e',
    500: '#ad444d',
    950: '#000000',
  },
}

SCSS

$custom: #ad444d;
$custom-light: #cb7c7e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad444d",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 77
  },
  "hsl": {
    "h": 354.857,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53061,
    "c": 0.13754,
    "h": 18
  },
  "luminance": 0.13554
}

Semantic roles & 50–950 ramp

primary

#AD444D

secondary

#8BC1BD

accent

#D3C854

background

#FDF7F7

surface

#FAEEEE

border

#D3C9C9

text

#140A0A

muted

#837C7C

Preview Lab

Preview with #AD444D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →