#AD4445#AD4445

#AD4445 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.9% C 0.138 H 22.5°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD4445
RGB	rgb(173, 68, 69)
HSL	hsl(359, 44%, 47%)
HSV	hsv(359, 61%, 68%)
CMYK	cmyk(0%, 60.7%, 60.1%, 32.2%)
CIE-LAB	lab(43.43, 43.07, 21.78)
CIE-LCH	lch(43.43, 48.26, 26.82°)
OKLab	oklab(52.89% 0.1276 0.0529)
OKLCH	oklch(52.89% 0.138 22.5)
XYZ	xyz(20.3767, 13.4508, 7.1523)
Luminance	0.1345 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4445 #44ADAC

analogous

#AD4479 #AD4445 #AD7844

triadic

#AD4445 #45AD44 #4445AD

tetradic

#AD4445 #79AD44 #44ADAC #7844AD

square

#AD4445 #79AD44 #44ADAC #7844AD

split-complementary

#AD4445 #44AD78 #4479AD

monochromatic

#552122 #813333 #AD4445 #C46A6B #D69696

Accessibility & contrast

On white

5.69

#AD4445 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#AD4445 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4445

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4445	#FFFFFF	#000000	##FFFFFF
##AD4445	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5944

Deuteranopia (green-blind)

#796F42

Tritanopia (blue-blind)

#BD3045

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad4445;
/* rgb */ color: rgb(173, 68, 69);
/* oklch */ color: oklch(52.9% 0.138 22.5);

Tailwind

colors: {
  custom: {
    50: '#cb7c78',
    500: '#ad4445',
    950: '#000000',
  },
}

SCSS

$custom: #ad4445;
$custom-light: #cb7c78;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4445",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 69
  },
  "hsl": {
    "h": 359.429,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.52894,
    "c": 0.13809,
    "h": 22.5
  },
  "luminance": 0.13448
}

Semantic roles & 50–950 ramp

primary

#AD4445

secondary

#8BC1C1

accent

#D3D254

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A09

muted

#837C7B

Preview Lab

Preview with #AD4445

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →