#AD4444#AD4444

#AD4444 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.9% C 0.138 H 23.0°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AD4444
RGB	rgb(173, 68, 68)
HSL	hsl(0, 44%, 47%)
HSV	hsv(0, 61%, 68%)
CMYK	cmyk(0%, 60.7%, 60.7%, 32.2%)
CIE-LAB	lab(43.42, 42.99, 22.36)
CIE-LCH	lch(43.42, 48.46, 27.48°)
OKLab	oklab(52.87% 0.1272 0.0541)
OKLCH	oklch(52.87% 0.138 23)
XYZ	xyz(20.3459, 13.4385, 6.9902)
Luminance	0.1344 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4444 #44ADAD

analogous

#AD4479 #AD4444 #AD7944

triadic

#AD4444 #44AD44 #4444AD

tetradic

#AD4444 #79AD44 #44ADAD #7944AD

square

#AD4444 #79AD44 #44ADAD #7944AD

split-complementary

#AD4444 #44AD79 #4479AD

monochromatic

#552121 #813333 #AD4444 #C46A6A #D69696

Accessibility & contrast

On white

5.70

#AD4444 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#AD4444 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4444

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4444	#FFFFFF	#000000	##FFFFFF
##AD4444	1.00	5.70	3.69	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5943

Deuteranopia (green-blind)

#796F41

Tritanopia (blue-blind)

#BD3045

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad4444;
/* rgb */ color: rgb(173, 68, 68);
/* oklch */ color: oklch(52.9% 0.138 23.0);

Tailwind

colors: {
  custom: {
    50: '#cb7c78',
    500: '#ad4444',
    950: '#000000',
  },
}

SCSS

$custom: #ad4444;
$custom-light: #cb7c78;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4444",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 68
  },
  "hsl": {
    "h": 0,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.52874,
    "c": 0.13821,
    "h": 23
  },
  "luminance": 0.13436
}

Semantic roles & 50–950 ramp

primary

#AD4444

secondary

#8BC1C1

accent

#D3D354

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A08

muted

#837C7B

Preview Lab

Preview with #AD4444

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →