#AD443B#AD443B

#AD443B is a mid, vivid red. Relative luminance 0.133; OKLCH L 52.7% C 0.140 H 27.7°. Best body text is #FFFFFF at 5.73:1 contrast (WCAG AA passes).

Color values

HEX	#AD443B
RGB	rgb(173, 68, 59)
HSL	hsl(5, 49%, 45%)
HSV	hsv(5, 66%, 68%)
CMYK	cmyk(0%, 60.7%, 65.9%, 32.2%)
CIE-LAB	lab(43.27, 42.39, 27.57)
CIE-LCH	lch(43.27, 50.57, 33.04°)
OKLab	oklab(52.71% 0.1236 0.0649)
OKLCH	oklch(52.71% 0.14 27.7)
XYZ	xyz(20.0921, 13.3369, 5.6531)
Luminance	0.1333 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD443B #3BA4AD

analogous

#AD3B6B #AD443B #AD7D3B

triadic

#AD443B #3BAD44 #443BAD

tetradic

#AD443B #6BAD3B #3BA4AD #7D3BAD

square

#AD443B #6BAD3B #3BA4AD #7D3BAD

split-complementary

#AD443B #3BAD7D #3B6BAD

monochromatic

#52201C #7F322B #AD443B #C8665D #D7918B

Accessibility & contrast

On white

5.73

#AD443B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#AD443B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD443B

5.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD443B	#FFFFFF	#000000	##FFFFFF
##AD443B	1.00	5.73	3.67	5.73
#FFFFFF	5.73	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5839

Deuteranopia (green-blind)

#7A6F38

Tritanopia (blue-blind)

#BE2E42

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad443b;
/* rgb */ color: rgb(173, 68, 59);
/* oklch */ color: oklch(52.7% 0.140 27.7);

Tailwind

colors: {
  custom: {
    50: '#cc7c71',
    500: '#ad443b',
    950: '#000000',
  },
}

SCSS

$custom: #ad443b;
$custom-light: #cc7c71;
$custom-dark: #000000;

JSON

{
  "hex": "#ad443b",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 59
  },
  "hsl": {
    "h": 4.737,
    "s": 49.138,
    "l": 45.49
  },
  "oklch": {
    "l": 0.52712,
    "c": 0.13963,
    "h": 27.7
  },
  "luminance": 0.13334
}

Semantic roles & 50–950 ramp

primary

#AD443B

secondary

#82BDC2

accent

#CED94F

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD443B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →