#AD4438#AD4438

#AD4438 is a mid, vivid red. Relative luminance 0.133; OKLCH L 52.7% C 0.140 H 29.2°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).

Color values

HEX	#AD4438
RGB	rgb(173, 68, 56)
HSL	hsl(6, 51%, 45%)
HSV	hsv(6, 68%, 68%)
CMYK	cmyk(0%, 60.7%, 67.6%, 32.2%)
CIE-LAB	lab(43.22, 42.21, 29.29)
CIE-LCH	lch(43.22, 51.38, 34.76°)
OKLab	oklab(52.66% 0.1225 0.0683)
OKLCH	oklch(52.66% 0.14 29.2)
XYZ	xyz(20.0165, 13.3067, 5.2550)
Luminance	0.1330 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4438 #38A1AD

analogous

#AD3866 #AD4438 #AD7F38

triadic

#AD4438 #38AD44 #4438AD

tetradic

#AD4438 #66AD38 #38A1AD #7F38AD

square

#AD4438 #66AD38 #38A1AD #7F38AD

split-complementary

#AD4438 #38AD7F #3866AD

monochromatic

#51201A #7F3229 #AD4438 #C96459 #D88F87

Accessibility & contrast

On white

5.74

#AD4438 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#AD4438 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4438

5.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4438	#FFFFFF	#000000	##FFFFFF
##AD4438	1.00	5.74	3.66	5.74
#FFFFFF	5.74	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605836

Deuteranopia (green-blind)

#7A6F35

Tritanopia (blue-blind)

#BE2E42

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4438;
/* rgb */ color: rgb(173, 68, 56);
/* oklch */ color: oklch(52.7% 0.140 29.2);

Tailwind

colors: {
  custom: {
    50: '#cc7c6f',
    500: '#ad4438',
    950: '#000000',
  },
}

SCSS

$custom: #ad4438;
$custom-light: #cc7c6f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4438",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 56
  },
  "hsl": {
    "h": 6.154,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.52664,
    "c": 0.14023,
    "h": 29.2
  },
  "luminance": 0.13304
}

Semantic roles & 50–950 ramp

primary

#AD4438

secondary

#7FBBC2

accent

#CCDB4D

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4438

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →