#AD4436#AD4436

#AD4436 is a mid, vivid red. Relative luminance 0.133; OKLCH L 52.6% C 0.141 H 30.1°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).

Color values

HEX	#AD4436
RGB	rgb(173, 68, 54)
HSL	hsl(7, 52%, 45%)
HSV	hsv(7, 69%, 68%)
CMYK	cmyk(0%, 60.7%, 68.8%, 32.2%)
CIE-LAB	lab(43.19, 42.10, 30.43)
CIE-LCH	lch(43.19, 51.94, 35.86°)
OKLab	oklab(52.63% 0.1217 0.0705)
OKLCH	oklch(52.63% 0.141 30.1)
XYZ	xyz(19.9685, 13.2875, 5.0025)
Luminance	0.1328 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4436 #369FAD

analogous

#AD3664 #AD4436 #AD8036

triadic

#AD4436 #36AD44 #4436AD

tetradic

#AD4436 #64AD36 #369FAD #8036AD

square

#AD4436 #64AD36 #369FAD #8036AD

split-complementary

#AD4436 #36AD80 #3664AD

monochromatic

#501F19 #7E3227 #AD4436 #CA6456 #D98F85

Accessibility & contrast

On white

5.74

#AD4436 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#AD4436 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4436

5.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4436	#FFFFFF	#000000	##FFFFFF
##AD4436	1.00	5.74	3.66	5.74
#FFFFFF	5.74	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605834

Deuteranopia (green-blind)

#7A6F33

Tritanopia (blue-blind)

#BE2D41

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4436;
/* rgb */ color: rgb(173, 68, 54);
/* oklch */ color: oklch(52.6% 0.141 30.1);

Tailwind

colors: {
  custom: {
    50: '#cc7c6d',
    500: '#ad4436',
    950: '#000000',
  },
}

SCSS

$custom: #ad4436;
$custom-light: #cc7c6d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4436",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 54
  },
  "hsl": {
    "h": 7.059,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.52634,
    "c": 0.14066,
    "h": 30.1
  },
  "luminance": 0.13285
}

Semantic roles & 50–950 ramp

primary

#AD4436

secondary

#7CBAC2

accent

#CBDC4C

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4436

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →