#AD4435#AD4435
#AD4435 is a mid, vivid red. Relative luminance 0.133; OKLCH L 52.6% C 0.141 H 30.5°. Best body text is #FFFFFF at 5.75:1 contrast (WCAG AA passes).
Color values
| HEX | #AD4435 |
|---|---|
| RGB | rgb(173, 68, 53) |
| HSL | hsl(8, 53%, 44%) |
| HSV | hsv(8, 69%, 68%) |
| CMYK | cmyk(0%, 60.7%, 69.4%, 32.2%) |
| CIE-LAB | lab(43.18, 42.04, 30.99) |
| CIE-LCH | lch(43.18, 52.23, 36.40°) |
| OKLab | oklab(52.62% 0.1213 0.0716) |
| OKLCH | oklch(52.62% 0.141 30.5) |
| XYZ | xyz(19.9453, 13.2782, 4.8801) |
| Luminance | 0.1328 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 4.72
Brick
#A03623
ΔE00 4.79
Brownish Red
#9E3623
ΔE00 5.05
Reddish
#C44240
ΔE00 5.55
Firebrick
#B22222
ΔE00 5.69
Brown
#A52A2A
ΔE00 6.01
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD4435 #359EAD
analogous
#AD3562 #AD4435 #AD8035
triadic
#AD4435 #35AD44 #4435AD
tetradic
#AD4435 #62AD35 #359EAD #8035AD
square
#AD4435 #62AD35 #359EAD #8035AD
split-complementary
#AD4435 #35AD80 #3562AD
monochromatic
#4F1F18 #7E3227 #AD4435 #CB6354 #D98E83
Accessibility & contrast
On white
5.75
#AD4435 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.66
#AD4435 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD4435
5.75:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD4435 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD4435 | 1.00 | 5.75 | 3.66 | 5.75 |
| #FFFFFF | 5.75 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.66 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.75 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#605833
Deuteranopia (green-blind)
#7A6F32
Tritanopia (blue-blind)
#BE2D41
Achromatopsia (no color)
#666666
Design tokens & code
CSS
--color: #ad4435; /* rgb */ color: rgb(173, 68, 53); /* oklch */ color: oklch(52.6% 0.141 30.5);
Tailwind
colors: {
custom: {
50: '#cc7c6d',
500: '#ad4435',
950: '#000000',
},
}SCSS
$custom: #ad4435; $custom-light: #cc7c6d; $custom-dark: #000000;
JSON
{
"hex": "#ad4435",
"rgb": {
"r": 173,
"g": 68,
"b": 53
},
"hsl": {
"h": 7.5,
"s": 53.097,
"l": 44.314
},
"oklch": {
"l": 0.52619,
"c": 0.14088,
"h": 30.5
},
"luminance": 0.13276
}Semantic roles & 50–950 ramp
primary
#AD4435
secondary
#7BBAC3
accent
#CADD4B
background
#FDF7F6
surface
#FAEEEB
border
#D3C9C6
text
#150A07
muted
#837C7A