#AD4432#AD4432
#AD4432 is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.6% C 0.142 H 31.9°. Best body text is #FFFFFF at 5.75:1 contrast (WCAG AA passes).
Color values
| HEX | #AD4432 |
|---|---|
| RGB | rgb(173, 68, 50) |
| HSL | hsl(9, 55%, 44%) |
| HSV | hsv(9, 71%, 68%) |
| CMYK | cmyk(0%, 60.7%, 71.1%, 32.2%) |
| CIE-LAB | lab(43.14, 41.88, 32.67) |
| CIE-LCH | lch(43.14, 53.12, 37.96°) |
| OKLab | oklab(52.58% 0.1202 0.0748) |
| OKLCH | oklch(52.58% 0.142 31.9) |
| XYZ | xyz(19.8784, 13.2515, 4.5280) |
| Luminance | 0.1325 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Brick
#A03623
ΔE00 4.46
Brownish Red
#9E3623
ΔE00 4.74
Dull Red
#BB3F3F
ΔE00 5.54
Firebrick
#B22222
ΔE00 5.83
Reddish
#C44240
ΔE00 6.17
Rusty Red
#AF2F0D
ΔE00 6.36
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD4432 #329BAD
analogous
#AD325D #AD4432 #AD8132
triadic
#AD4432 #32AD44 #4432AD
tetradic
#AD4432 #5DAD32 #329BAD #8132AD
square
#AD4432 #5DAD32 #329BAD #8132AD
split-complementary
#AD4432 #32AD81 #325DAD
monochromatic
#4E1F17 #7E3124 #AD4432 #CC6250 #DA8D7F
Accessibility & contrast
On white
5.75
#AD4432 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.65
#AD4432 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD4432
5.75:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD4432 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD4432 | 1.00 | 5.75 | 3.65 | 5.75 |
| #FFFFFF | 5.75 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.65 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.75 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#605830
Deuteranopia (green-blind)
#7A6E2F
Tritanopia (blue-blind)
#BE2D40
Achromatopsia (no color)
#666666
Design tokens & code
CSS
--color: #ad4432; /* rgb */ color: rgb(173, 68, 50); /* oklch */ color: oklch(52.6% 0.142 31.9);
Tailwind
colors: {
custom: {
50: '#cc7c6a',
500: '#ad4432',
950: '#000000',
},
}SCSS
$custom: #ad4432; $custom-light: #cc7c6a; $custom-dark: #000000;
JSON
{
"hex": "#ad4432",
"rgb": {
"r": 173,
"g": 68,
"b": 50
},
"hsl": {
"h": 8.78,
"s": 55.157,
"l": 43.725
},
"oklch": {
"l": 0.52576,
"c": 0.14158,
"h": 31.9
},
"luminance": 0.13249
}Semantic roles & 50–950 ramp
primary
#AD4432
secondary
#78B8C3
accent
#C9DE49
background
#FDF7F6
surface
#FAEEEB
border
#D3C9C6
text
#150A06
muted
#837C7A