#AD4430#AD4430

#AD4430 is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.5% C 0.142 H 32.7°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX	#AD4430
RGB	rgb(173, 68, 48)
HSL	hsl(10, 57%, 43%)
HSV	hsv(10, 72%, 68%)
CMYK	cmyk(0%, 60.7%, 72.3%, 32.2%)
CIE-LAB	lab(43.11, 41.78, 33.78)
CIE-LCH	lch(43.11, 53.73, 38.96°)
OKLab	oklab(52.55% 0.1195 0.0768)
OKLCH	oklch(52.55% 0.142 32.7)
XYZ	xyz(19.8362, 13.2346, 4.3057)
Luminance	0.1323 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4430 #3099AD

analogous

#AD305A #AD4430 #AD8230

triadic

#AD4430 #30AD44 #4430AD

tetradic

#AD4430 #5AAD30 #3099AD #8230AD

square

#AD4430 #5AAD30 #3099AD #8230AD

split-complementary

#AD4430 #30AD82 #305AAD

monochromatic

#4D1E15 #7D3123 #AD4430 #CE614D #DB8C7D

Accessibility & contrast

On white

5.76

#AD4430 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#AD4430 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4430

5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4430	#FFFFFF	#000000	##FFFFFF
##AD4430	1.00	5.76	3.65	5.76
#FFFFFF	5.76	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#61572D

Deuteranopia (green-blind)

#7B6E2D

Tritanopia (blue-blind)

#BE2C40

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4430;
/* rgb */ color: rgb(173, 68, 48);
/* oklch */ color: oklch(52.5% 0.142 32.7);

Tailwind

colors: {
  custom: {
    50: '#cc7c69',
    500: '#ad4430',
    950: '#000000',
  },
}

SCSS

$custom: #ad4430;
$custom-light: #cc7c69;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4430",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 48
  },
  "hsl": {
    "h": 9.6,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.52549,
    "c": 0.14205,
    "h": 32.7
  },
  "luminance": 0.13232
}

Semantic roles & 50–950 ramp

primary

#AD4430

secondary

#75B7C3

accent

#C8E048

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD4430

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →