#AD442D#AD442D

#AD442D is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.5% C 0.143 H 33.9°. Best body text is #FFFFFF at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#AD442D
RGB	rgb(173, 68, 45)
HSL	hsl(11, 59%, 43%)
HSV	hsv(11, 74%, 68%)
CMYK	cmyk(0%, 60.7%, 74%, 32.2%)
CIE-LAB	lab(43.08, 41.63, 35.43)
CIE-LCH	lch(43.08, 54.67, 40.40°)
OKLab	oklab(52.51% 0.1185 0.0797)
OKLCH	oklch(52.51% 0.143 33.9)
XYZ	xyz(19.7764, 13.2106, 3.9906)
Luminance	0.1321 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD442D #2D96AD

analogous

#AD2D56 #AD442D #AD842D

triadic

#AD442D #2DAD44 #442DAD

tetradic

#AD442D #56AD2D #2D96AD #842DAD

square

#AD442D #56AD2D #2D96AD #842DAD

split-complementary

#AD442D #2DAD84 #2D56AD

monochromatic

#4C1E14 #7C3120 #AD442D #CF6048 #DC8A78

Accessibility & contrast

On white

5.77

#AD442D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AD442D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD442D

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD442D	#FFFFFF	#000000	##FFFFFF
##AD442D	1.00	5.77	3.64	5.77
#FFFFFF	5.77	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#61572A

Deuteranopia (green-blind)

#7B6E2A

Tritanopia (blue-blind)

#BE2C3F

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad442d;
/* rgb */ color: rgb(173, 68, 45);
/* oklch */ color: oklch(52.5% 0.143 33.9);

Tailwind

colors: {
  custom: {
    50: '#cd7c67',
    500: '#ad442d',
    950: '#000000',
  },
}

SCSS

$custom: #ad442d;
$custom-light: #cd7c67;
$custom-dark: #000000;

JSON

{
  "hex": "#ad442d",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 45
  },
  "hsl": {
    "h": 10.781,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.52511,
    "c": 0.14279,
    "h": 33.9
  },
  "luminance": 0.13208
}

Semantic roles & 50–950 ramp

primary

#AD442D

secondary

#72B5C4

accent

#C6E246

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD442D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →