#AD442C#AD442C

#AD442C is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.5% C 0.143 H 34.3°. Best body text is #FFFFFF at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#AD442C
RGB	rgb(173, 68, 44)
HSL	hsl(11, 59%, 43%)
HSV	hsv(11, 75%, 68%)
CMYK	cmyk(0%, 60.7%, 74.6%, 32.2%)
CIE-LAB	lab(43.07, 41.59, 35.97)
CIE-LCH	lch(43.07, 54.98, 40.86°)
OKLab	oklab(52.5% 0.1182 0.0807)
OKLCH	oklch(52.5% 0.143 34.3)
XYZ	xyz(19.7574, 13.2030, 3.8904)
Luminance	0.1320 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD442C #2C95AD

analogous

#AD2C54 #AD442C #AD852C

triadic

#AD442C #2CAD44 #442CAD

tetradic

#AD442C #54AD2C #2C95AD #852CAD

square

#AD442C #54AD2C #2C95AD #852CAD

split-complementary

#AD442C #2CAD85 #2C54AD

monochromatic

#4B1E13 #7C3120 #AD442C #D06046 #DC8A77

Accessibility & contrast

On white

5.77

#AD442C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AD442C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD442C

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD442C	#FFFFFF	#000000	##FFFFFF
##AD442C	1.00	5.77	3.64	5.77
#FFFFFF	5.77	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615729

Deuteranopia (green-blind)

#7B6E29

Tritanopia (blue-blind)

#BE2C3F

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad442c;
/* rgb */ color: rgb(173, 68, 44);
/* oklch */ color: oklch(52.5% 0.143 34.3);

Tailwind

colors: {
  custom: {
    50: '#cd7c66',
    500: '#ad442c',
    950: '#000000',
  },
}

SCSS

$custom: #ad442c;
$custom-light: #cd7c66;
$custom-dark: #000000;

JSON

{
  "hex": "#ad442c",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 44
  },
  "hsl": {
    "h": 11.163,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.52498,
    "c": 0.14305,
    "h": 34.3
  },
  "luminance": 0.132
}

Semantic roles & 50–950 ramp

primary

#AD442C

secondary

#71B5C4

accent

#C5E345

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD442C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →