#AD442B#AD442B

#AD442B is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.5% C 0.143 H 34.7°. Best body text is #FFFFFF at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#AD442B
RGB	rgb(173, 68, 43)
HSL	hsl(12, 60%, 42%)
HSV	hsv(12, 75%, 68%)
CMYK	cmyk(0%, 60.7%, 75.1%, 32.2%)
CIE-LAB	lab(43.06, 41.54, 36.51)
CIE-LCH	lch(43.06, 55.30, 41.31°)
OKLab	oklab(52.49% 0.1178 0.0816)
OKLCH	oklch(52.49% 0.143 34.7)
XYZ	xyz(19.7388, 13.1956, 3.7926)
Luminance	0.1319 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD442B #2B94AD

analogous

#AD2B53 #AD442B #AD852B

triadic

#AD442B #2BAD44 #442BAD

tetradic

#AD442B #53AD2B #2B94AD #852BAD

square

#AD442B #53AD2B #2B94AD #852BAD

split-complementary

#AD442B #2BAD85 #2B53AD

monochromatic

#4B1D13 #7C311F #AD442B #D15F45 #DD8976

Accessibility & contrast

On white

5.77

#AD442B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AD442B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD442B

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD442B	#FFFFFF	#000000	##FFFFFF
##AD442B	1.00	5.77	3.64	5.77
#FFFFFF	5.77	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615728

Deuteranopia (green-blind)

#7B6E28

Tritanopia (blue-blind)

#BE2B3F

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad442b;
/* rgb */ color: rgb(173, 68, 43);
/* oklch */ color: oklch(52.5% 0.143 34.7);

Tailwind

colors: {
  custom: {
    50: '#cd7c66',
    500: '#ad442b',
    950: '#000000',
  },
}

SCSS

$custom: #ad442b;
$custom-light: #cd7c66;
$custom-dark: #000000;

JSON

{
  "hex": "#ad442b",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 43
  },
  "hsl": {
    "h": 11.538,
    "s": 60.185,
    "l": 42.353
  },
  "oklch": {
    "l": 0.52487,
    "c": 0.14329,
    "h": 34.7
  },
  "luminance": 0.13193
}

Semantic roles & 50–950 ramp

primary

#AD442B

secondary

#6FB4C4

accent

#C5E344

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD442B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →