#AD4429#AD4429

#AD4429 is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.5% C 0.144 H 35.4°. Best body text is #FFFFFF at 5.78:1 contrast (WCAG AA passes).

Color values

HEX	#AD4429
RGB	rgb(173, 68, 41)
HSL	hsl(12, 62%, 42%)
HSV	hsv(12, 76%, 68%)
CMYK	cmyk(0%, 60.7%, 76.3%, 32.2%)
CIE-LAB	lab(43.04, 41.45, 37.57)
CIE-LCH	lch(43.04, 55.95, 42.19°)
OKLab	oklab(52.46% 0.1172 0.0834)
OKLCH	oklch(52.46% 0.144 35.4)
XYZ	xyz(19.7030, 13.1813, 3.6041)
Luminance	0.1318 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4429 #2992AD

analogous

#AD2950 #AD4429 #AD8629

triadic

#AD4429 #29AD44 #4429AD

tetradic

#AD4429 #50AD29 #2992AD #8629AD

square

#AD4429 #50AD29 #2992AD #8629AD

split-complementary

#AD4429 #29AD86 #2950AD

monochromatic

#4A1D12 #7C311D #AD4429 #D25F41 #DE8973

Accessibility & contrast

On white

5.78

#AD4429 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AD4429 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4429

5.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4429	#FFFFFF	#000000	##FFFFFF
##AD4429	1.00	5.78	3.64	5.78
#FFFFFF	5.78	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615725

Deuteranopia (green-blind)

#7B6E26

Tritanopia (blue-blind)

#BE2B3E

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4429;
/* rgb */ color: rgb(173, 68, 41);
/* oklch */ color: oklch(52.5% 0.144 35.4);

Tailwind

colors: {
  custom: {
    50: '#cd7c64',
    500: '#ad4429',
    950: '#000000',
  },
}

SCSS

$custom: #ad4429;
$custom-light: #cd7c64;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4429",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 41
  },
  "hsl": {
    "h": 12.273,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.52464,
    "c": 0.1438,
    "h": 35.4
  },
  "luminance": 0.13179
}

Semantic roles & 50–950 ramp

primary

#AD4429

secondary

#6DB3C5

accent

#C4E543

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150A05

muted

#837C7A

Preview Lab

Preview with #AD4429

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →