#AD43BF#AD43BF

#AD43BF is a mid, highly saturated purple. Relative luminance 0.167; OKLCH L 57.6% C 0.203 H 321.6°. Best body text is #FFFFFF at 4.85:1 contrast (WCAG AA passes).

Color values

HEX	#AD43BF
RGB	rgb(173, 67, 191)
HSL	hsl(291, 49%, 51%)
HSV	hsv(291, 65%, 75%)
CMYK	cmyk(9.4%, 64.9%, 0%, 25.1%)
CIE-LAB	lab(47.83, 60.09, -45.26)
CIE-LCH	lch(47.83, 75.23, 323.02°)
OKLab	oklab(57.62% 0.159 -0.1262)
OKLCH	oklch(57.62% 0.203 321.6)
XYZ	xyz(28.6437, 16.6616, 50.9874)
Luminance	0.1666 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD43BF #55BF43

analogous

#6F43BF #AD43BF #BF4393

triadic

#AD43BF #BFAD43 #43BFAD

tetradic

#AD43BF #BF6F43 #55BF43 #4393BF

square

#AD43BF #BF6F43 #55BF43 #4393BF

split-complementary

#AD43BF #93BF43 #43BF6F

monochromatic

#5B2265 #853293 #AD43BF #C171CF #D59EDE

Accessibility & contrast

On white

4.85

#AD43BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.33

#AD43BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD43BF

4.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD43BF	#FFFFFF	#000000	##FFFFFF
##AD43BF	1.00	4.85	4.33	4.85
#FFFFFF	4.85	1.00	21.00	1.00
#000000	4.33	21.00	1.00	21.00
##FFFFFF	4.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#226AC3

Deuteranopia (green-blind)

#5175BC

Tritanopia (blue-blind)

#AF577B

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #ad43bf;
/* rgb */ color: rgb(173, 67, 191);
/* oklch */ color: oklch(57.6% 0.203 321.6);

Tailwind

colors: {
  custom: {
    50: '#c97fd3',
    500: '#ad43bf',
    950: '#000000',
  },
}

SCSS

$custom: #ad43bf;
$custom-light: #c97fd3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad43bf",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 191
  },
  "hsl": {
    "h": 291.29,
    "s": 49.206,
    "l": 50.588
  },
  "oklch": {
    "l": 0.57617,
    "c": 0.20298,
    "h": 321.6
  },
  "luminance": 0.1666
}

Semantic roles & 50–950 ramp

primary

#AD43BF

secondary

#9BCA93

accent

#D94F63

background

#FCF8FD

surface

#F9EFFA

border

#D2CAD3

text

#140B14

muted

#827C83

Preview Lab

Preview with #AD43BF

Body copy rendered with the generated semantic roles for this colour.

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