#AD43BC#AD43BC

#AD43BC is a mid, highly saturated purple. Relative luminance 0.165; OKLCH L 57.4% C 0.200 H 322.5°. Best body text is #FFFFFF at 4.88:1 contrast (WCAG AA passes).

Color values

HEX	#AD43BC
RGB	rgb(173, 67, 188)
HSL	hsl(293, 47%, 50%)
HSV	hsv(293, 64%, 74%)
CMYK	cmyk(8%, 64.4%, 0%, 26.3%)
CIE-LAB	lab(47.66, 59.53, -43.78)
CIE-LCH	lch(47.66, 73.89, 323.67°)
OKLab	oklab(57.44% 0.159 -0.1219)
OKLCH	oklch(57.44% 0.2 322.5)
XYZ	xyz(28.3169, 16.5309, 49.2664)
Luminance	0.1653 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD43BC #52BC43

analogous

#7143BC #AD43BC #BC438E

triadic

#AD43BC #BCAD43 #43BCAD

tetradic

#AD43BC #BC7143 #52BC43 #438EBC

square

#AD43BC #BC7143 #52BC43 #438EBC

split-complementary

#AD43BC #8EBC43 #43BC71

monochromatic

#5A2362 #83338F #AD43BC #C170CC #D49DDC

Accessibility & contrast

On white

4.88

#AD43BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.31

#AD43BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD43BC

4.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD43BC	#FFFFFF	#000000	##FFFFFF
##AD43BC	1.00	4.88	4.31	4.88
#FFFFFF	4.88	1.00	21.00	1.00
#000000	4.31	21.00	1.00	21.00
##FFFFFF	4.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2669C0

Deuteranopia (green-blind)

#5375B9

Tritanopia (blue-blind)

#AF567A

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #ad43bc;
/* rgb */ color: rgb(173, 67, 188);
/* oklch */ color: oklch(57.4% 0.200 322.5);

Tailwind

colors: {
  custom: {
    50: '#c97fd1',
    500: '#ad43bc',
    950: '#000000',
  },
}

SCSS

$custom: #ad43bc;
$custom-light: #c97fd1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad43bc",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 188
  },
  "hsl": {
    "h": 292.562,
    "s": 47.451,
    "l": 50
  },
  "oklch": {
    "l": 0.57442,
    "c": 0.20031,
    "h": 322.5
  },
  "luminance": 0.16529
}

Semantic roles & 50–950 ramp

primary

#AD43BC

secondary

#99C992

accent

#D75161

background

#FCF8FC

surface

#F9EFF9

border

#D2CAD2

text

#140B14

muted

#827C82

Preview Lab

Preview with #AD43BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →