#AD43BB#AD43BB

#AD43BB is a mid, vivid purple. Relative luminance 0.165; OKLCH L 57.4% C 0.199 H 322.9°. Best body text is #FFFFFF at 4.89:1 contrast (WCAG AA passes).

Color values

HEX	#AD43BB
RGB	rgb(173, 67, 187)
HSL	hsl(293, 47%, 50%)
HSV	hsv(293, 64%, 73%)
CMYK	cmyk(7.5%, 64.2%, 0%, 26.7%)
CIE-LAB	lab(47.61, 59.35, -43.28)
CIE-LCH	lch(47.61, 73.45, 323.90°)
OKLab	oklab(57.38% 0.159 -0.1204)
OKLCH	oklch(57.38% 0.199 322.9)
XYZ	xyz(28.2095, 16.4879, 48.7007)
Luminance	0.1649 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD43BB #51BB43

analogous

#7143BB #AD43BB #BB438D

triadic

#AD43BB #BBAD43 #43BBAD

tetradic

#AD43BB #BB7143 #51BB43 #438DBB

square

#AD43BB #BB7143 #51BB43 #438DBB

split-complementary

#AD43BB #8DBB43 #43BB71

monochromatic

#5A2361 #83338E #AD43BB #C170CC #D49DDC

Accessibility & contrast

On white

4.89

#AD43BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.30

#AD43BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD43BB

4.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD43BB	#FFFFFF	#000000	##FFFFFF
##AD43BB	1.00	4.89	4.30	4.89
#FFFFFF	4.89	1.00	21.00	1.00
#000000	4.30	21.00	1.00	21.00
##FFFFFF	4.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2869BF

Deuteranopia (green-blind)

#5475B8

Tritanopia (blue-blind)

#B05679

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #ad43bb;
/* rgb */ color: rgb(173, 67, 187);
/* oklch */ color: oklch(57.4% 0.199 322.9);

Tailwind

colors: {
  custom: {
    50: '#c97fd0',
    500: '#ad43bb',
    950: '#000000',
  },
}

SCSS

$custom: #ad43bb;
$custom-light: #c97fd0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad43bb",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 187
  },
  "hsl": {
    "h": 293,
    "s": 47.244,
    "l": 49.804
  },
  "oklch": {
    "l": 0.57384,
    "c": 0.19942,
    "h": 322.9
  },
  "luminance": 0.16486
}

Semantic roles & 50–950 ramp

primary

#AD43BB

secondary

#98C892

accent

#D75161

background

#FCF8FC

surface

#F9EFF9

border

#D2CAD2

text

#140B14

muted

#827C82

Preview Lab

Preview with #AD43BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →