#AD43BA#AD43BA

#AD43BA is a mid, vivid purple. Relative luminance 0.164; OKLCH L 57.3% C 0.199 H 323.2°. Best body text is #FFFFFF at 4.90:1 contrast (WCAG AA passes).

Color values

HEX	#AD43BA
RGB	rgb(173, 67, 186)
HSL	hsl(293, 47%, 50%)
HSV	hsv(293, 64%, 73%)
CMYK	cmyk(7%, 64%, 0%, 27.1%)
CIE-LAB	lab(47.55, 59.16, -42.79)
CIE-LCH	lch(47.55, 73.01, 324.13°)
OKLab	oklab(57.33% 0.1589 -0.119)
OKLCH	oklch(57.33% 0.199 323.2)
XYZ	xyz(28.1028, 16.4453, 48.1389)
Luminance	0.1644 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD43BA #50BA43

analogous

#7143BA #AD43BA #BA438C

triadic

#AD43BA #BAAD43 #43BAAD

tetradic

#AD43BA #BA7143 #50BA43 #438CBA

square

#AD43BA #BA7143 #50BA43 #438CBA

split-complementary

#AD43BA #8CBA43 #43BA71

monochromatic

#592360 #83338D #AD43BA #C16FCB #D49CDB

Accessibility & contrast

On white

4.90

#AD43BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.29

#AD43BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD43BA

4.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD43BA	#FFFFFF	#000000	##FFFFFF
##AD43BA	1.00	4.90	4.29	4.90
#FFFFFF	4.90	1.00	21.00	1.00
#000000	4.29	21.00	1.00	21.00
##FFFFFF	4.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2969BE

Deuteranopia (green-blind)

#5575B7

Tritanopia (blue-blind)

#B05679

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #ad43ba;
/* rgb */ color: rgb(173, 67, 186);
/* oklch */ color: oklch(57.3% 0.199 323.2);

Tailwind

colors: {
  custom: {
    50: '#c97fcf',
    500: '#ad43ba',
    950: '#000000',
  },
}

SCSS

$custom: #ad43ba;
$custom-light: #c97fcf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad43ba",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 186
  },
  "hsl": {
    "h": 293.445,
    "s": 47.036,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57327,
    "c": 0.19853,
    "h": 323.2
  },
  "luminance": 0.16444
}

Semantic roles & 50–950 ramp

primary

#AD43BA

secondary

#97C891

accent

#D75160

background

#FCF8FC

surface

#F9EFF9

border

#D2CAD2

text

#140B14

muted

#827C82

Preview Lab

Preview with #AD43BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →