#AD4396#AD4396

#AD4396 is a mid, vivid pink. Relative luminance 0.151; OKLCH L 55.5% C 0.169 H 337.0°. Best body text is #FFFFFF at 5.22:1 contrast (WCAG AA passes).

Color values

HEX	#AD4396
RGB	rgb(173, 67, 150)
HSL	hsl(313, 44%, 47%)
HSV	hsv(313, 61%, 68%)
CMYK	cmyk(0%, 61.3%, 13.3%, 32.2%)
CIE-LAB	lab(45.77, 53.00, -24.30)
CIE-LCH	lch(45.77, 58.31, 335.37°)
OKLab	oklab(55.45% 0.1553 -0.0658)
OKLCH	oklch(55.45% 0.169 337)
XYZ	xyz(24.7461, 15.1026, 30.4600)
Luminance	0.1510 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4396 #43AD5A

analogous

#8F43AD #AD4396 #AD4361

triadic

#AD4396 #96AD43 #4396AD

tetradic

#AD4396 #AD8F43 #43AD5A #4361AD

square

#AD4396 #AD8F43 #43AD5A #4361AD

split-complementary

#AD4396 #61AD43 #43AD8F

monochromatic

#55214A #813270 #AD4396 #C568B1 #D695C8

Accessibility & contrast

On white

5.22

#AD4396 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.02

#AD4396 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4396

5.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4396	#FFFFFF	#000000	##FFFFFF
##AD4396	1.00	5.22	4.02	5.22
#FFFFFF	5.22	1.00	21.00	1.00
#000000	4.02	21.00	1.00	21.00
##FFFFFF	5.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#456299

Deuteranopia (green-blind)

#667293

Tritanopia (blue-blind)

#B64866

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad4396;
/* rgb */ color: rgb(173, 67, 150);
/* oklch */ color: oklch(55.5% 0.169 337.0);

Tailwind

colors: {
  custom: {
    50: '#c87eb5',
    500: '#ad4396',
    950: '#000000',
  },
}

SCSS

$custom: #ad4396;
$custom-light: #c87eb5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4396",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 150
  },
  "hsl": {
    "h": 313.019,
    "s": 44.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.55453,
    "c": 0.1687,
    "h": 337
  },
  "luminance": 0.15101
}

Semantic roles & 50–950 ramp

primary

#AD4396

secondary

#8AC196

accent

#D47054

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130A11

muted

#827C80

Preview Lab

Preview with #AD4396

Body copy rendered with the generated semantic roles for this colour.

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