#AD4396#AD4396

#AD4396 is a mid, vivid pink. Relative luminance 0.151; OKLCH L 55.5% C 0.169 H 337.0°. Best body text is #FFFFFF at 5.22:1 contrast (WCAG AA passes).

Color values

HEX#AD4396
RGBrgb(173, 67, 150)
HSLhsl(313, 44%, 47%)
HSVhsv(313, 61%, 68%)
CMYKcmyk(0%, 61.3%, 13.3%, 32.2%)
CIE-LABlab(45.77, 53.00, -24.30)
CIE-LCHlch(45.77, 58.31, 335.37°)
OKLaboklab(55.45% 0.1553 -0.0658)
OKLCHoklch(55.45% 0.169 337)
XYZxyz(24.7461, 15.1026, 30.4600)
Luminance0.1510 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD4396 #43AD5A
analogous
#8F43AD #AD4396 #AD4361
triadic
#AD4396 #96AD43 #4396AD
tetradic
#AD4396 #AD8F43 #43AD5A #4361AD
square
#AD4396 #AD8F43 #43AD5A #4361AD
split-complementary
#AD4396 #61AD43 #43AD8F
monochromatic
#55214A #813270 #AD4396 #C568B1 #D695C8

Accessibility & contrast

On white

5.22
#AD4396 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.02
#AD4396 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4396
5.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD4396#FFFFFF#000000##FFFFFF
##AD43961.005.224.025.22
#FFFFFF5.221.0021.001.00
#0000004.0221.001.0021.00
##FFFFFF5.221.0021.001.00

Color blindness preview

Protanopia (red-blind)
#456299
Deuteranopia (green-blind)
#667293
Tritanopia (blue-blind)
#B64866
Achromatopsia (no color)
#6C6C6C

Design tokens & code

CSS
--color: #ad4396;
/* rgb */ color: rgb(173, 67, 150);
/* oklch */ color: oklch(55.5% 0.169 337.0);
Tailwind
colors: {
  custom: {
    50: '#c87eb5',
    500: '#ad4396',
    950: '#000000',
  },
}
SCSS
$custom: #ad4396;
$custom-light: #c87eb5;
$custom-dark: #000000;
JSON
{
  "hex": "#ad4396",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 150
  },
  "hsl": {
    "h": 313.019,
    "s": 44.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.55453,
    "c": 0.1687,
    "h": 337
  },
  "luminance": 0.15101
}

Semantic roles & 50–950 ramp

primary
#AD4396
secondary
#8AC196
accent
#D47054
background
#FCF7FB
surface
#F9EEF6
border
#D2C9D0
text
#130A11
muted
#827C80

Preview Lab

Preview with #AD4396

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD4396 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva