#AD438D#AD438D
#AD438D is a mid, vivid pink. Relative luminance 0.148; OKLCH L 55.0% C 0.162 H 341.2°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).
Color values
| HEX | #AD438D |
|---|---|
| RGB | rgb(173, 67, 141) |
| HSL | hsl(318, 44%, 47%) |
| HSV | hsv(318, 61%, 68%) |
| CMYK | cmyk(0%, 61.3%, 18.5%, 32.2%) |
| CIE-LAB | lab(45.39, 51.62, -19.47) |
| CIE-LCH | lch(45.39, 55.18, 339.33°) |
| OKLab | oklab(55.05% 0.1536 -0.0522) |
| OKLCH | oklch(55.05% 0.162 341.2) |
| XYZ | xyz(24.0490, 14.8237, 26.7888) |
| Luminance | 0.1482 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Ugly Purple
#A442A0
ΔE00 5.33
Purpleish
#98568D
ΔE00 5.66
Mediumvioletred
#C71585
ΔE00 6.04
Light Plum
#9D5783
ΔE00 6.07
Purplish
#94568C
ΔE00 6.30
Medium Purple
#9E43A2
ΔE00 6.59
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD438D #43AD63
analogous
#9843AD #AD438D #AD4358
triadic
#AD438D #8DAD43 #438DAD
tetradic
#AD438D #AD9843 #43AD63 #4358AD
square
#AD438D #AD9843 #43AD63 #4358AD
split-complementary
#AD438D #58AD43 #43AD98
monochromatic
#552145 #813269 #AD438D #C568A9 #D695C2
Accessibility & contrast
On white
5.30
#AD438D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.96
#AD438D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD438D
5.30:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD438D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD438D | 1.00 | 5.30 | 3.96 | 5.30 |
| #FFFFFF | 5.30 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.96 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.30 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4A618F
Deuteranopia (green-blind)
#69728A
Tritanopia (blue-blind)
#B74562
Achromatopsia (no color)
#6B6B6B
Design tokens & code
CSS
--color: #ad438d; /* rgb */ color: rgb(173, 67, 141); /* oklch */ color: oklch(55.0% 0.162 341.2);
Tailwind
colors: {
custom: {
50: '#c87dae',
500: '#ad438d',
950: '#000000',
},
}SCSS
$custom: #ad438d; $custom-light: #c87dae; $custom-dark: #000000;
JSON
{
"hex": "#ad438d",
"rgb": {
"r": 173,
"g": 67,
"b": 141
},
"hsl": {
"h": 318.113,
"s": 44.167,
"l": 47.059
},
"oklch": {
"l": 0.55047,
"c": 0.1622,
"h": 341.2
},
"luminance": 0.14822
}Semantic roles & 50–950 ramp
primary
#AD438D
secondary
#8AC19B
accent
#D47B54
background
#FCF7FA
surface
#F9EEF4
border
#D2C9CE
text
#130A10
muted
#827C7F