#AD438C#AD438C

#AD438C is a mid, vivid pink. Relative luminance 0.148; OKLCH L 55.0% C 0.162 H 341.7°. Best body text is #FFFFFF at 5.31:1 contrast (WCAG AA passes).

Color values

HEX	#AD438C
RGB	rgb(173, 67, 140)
HSL	hsl(319, 44%, 47%)
HSV	hsv(319, 61%, 68%)
CMYK	cmyk(0%, 61.3%, 19.1%, 32.2%)
CIE-LAB	lab(45.35, 51.48, -18.93)
CIE-LCH	lch(45.35, 54.85, 339.81°)
OKLab	oklab(55% 0.1533 -0.0507)
OKLCH	oklch(55% 0.162 341.7)
XYZ	xyz(23.9749, 14.7941, 26.3987)
Luminance	0.1479 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD438C #43AD64

analogous

#9943AD #AD438C #AD4357

triadic

#AD438C #8CAD43 #438CAD

tetradic

#AD438C #AD9943 #43AD64 #4357AD

square

#AD438C #AD9943 #43AD64 #4357AD

split-complementary

#AD438C #57AD43 #43AD99

monochromatic

#552145 #813268 #AD438C #C568A8 #D695C2

Accessibility & contrast

On white

5.31

#AD438C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#AD438C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD438C

5.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD438C	#FFFFFF	#000000	##FFFFFF
##AD438C	1.00	5.31	3.96	5.31
#FFFFFF	5.31	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A608E

Deuteranopia (green-blind)

#697289

Tritanopia (blue-blind)

#B74461

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad438c;
/* rgb */ color: rgb(173, 67, 140);
/* oklch */ color: oklch(55.0% 0.162 341.7);

Tailwind

colors: {
  custom: {
    50: '#c87dad',
    500: '#ad438c',
    950: '#000000',
  },
}

SCSS

$custom: #ad438c;
$custom-light: #c87dad;
$custom-dark: #000000;

JSON

{
  "hex": "#ad438c",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 140
  },
  "hsl": {
    "h": 318.679,
    "s": 44.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.55003,
    "c": 0.16151,
    "h": 341.7
  },
  "luminance": 0.14792
}

Semantic roles & 50–950 ramp

primary

#AD438C

secondary

#8AC19C

accent

#D47C54

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#130A10

muted

#827C7F

Preview Lab

Preview with #AD438C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →