#AD4373#AD4373

#AD4373 is a mid, vivid pink. Relative luminance 0.141; OKLCH L 54.0% C 0.147 H 355.0°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#AD4373
RGB	rgb(173, 67, 115)
HSL	hsl(333, 44%, 47%)
HSV	hsv(333, 61%, 68%)
CMYK	cmyk(0%, 61.3%, 33.5%, 32.2%)
CIE-LAB	lab(44.43, 48.07, -5.10)
CIE-LCH	lch(44.43, 48.34, 353.94°)
OKLab	oklab(54.02% 0.1465 -0.0128)
OKLCH	oklch(54.02% 0.147 355)
XYZ	xyz(22.3364, 14.1387, 17.7691)
Luminance	0.1414 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4373 #43AD7D

analogous

#AD43A8 #AD4373 #AD4843

triadic

#AD4373 #73AD43 #4373AD

tetradic

#AD4373 #A8AD43 #43AD7D #4843AD

square

#AD4373 #A8AD43 #43AD7D #4843AD

split-complementary

#AD4373 #43AD48 #43A8AD

monochromatic

#552138 #813256 #AD4373 #C56892 #D695B2

Accessibility & contrast

On white

5.49

#AD4373 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#AD4373 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4373

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4373	#FFFFFF	#000000	##FFFFFF
##AD4373	1.00	5.49	3.83	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545D74

Deuteranopia (green-blind)

#707071

Tritanopia (blue-blind)

#BA3C56

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad4373;
/* rgb */ color: rgb(173, 67, 115);
/* oklch */ color: oklch(54.0% 0.147 355.0);

Tailwind

colors: {
  custom: {
    50: '#c97d9b',
    500: '#ad4373',
    950: '#000000',
  },
}

SCSS

$custom: #ad4373;
$custom-light: #c97d9b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4373",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 115
  },
  "hsl": {
    "h": 332.83,
    "s": 44.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.54021,
    "c": 0.14708,
    "h": 355
  },
  "luminance": 0.14136
}

Semantic roles & 50–950 ramp

primary

#AD4373

secondary

#8AC1A8

accent

#D49A54

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#140A0E

muted

#827C7E

Preview Lab

Preview with #AD4373

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →