#AD4372#AD4372

#AD4372 is a mid, vivid pink. Relative luminance 0.141; OKLCH L 54.0% C 0.147 H 355.6°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#AD4372
RGB	rgb(173, 67, 114)
HSL	hsl(333, 44%, 47%)
HSV	hsv(333, 61%, 68%)
CMYK	cmyk(0%, 61.3%, 34.1%, 32.2%)
CIE-LAB	lab(44.40, 47.95, -4.54)
CIE-LCH	lch(44.40, 48.16, 354.59°)
OKLab	oklab(53.99% 0.1462 -0.0113)
OKLCH	oklch(53.99% 0.147 355.6)
XYZ	xyz(22.2792, 14.1158, 17.4677)
Luminance	0.1411 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4372 #43AD7E

analogous

#AD43A7 #AD4372 #AD4943

triadic

#AD4372 #72AD43 #4372AD

tetradic

#AD4372 #A7AD43 #43AD7E #4943AD

square

#AD4372 #A7AD43 #43AD7E #4943AD

split-complementary

#AD4372 #43AD49 #43A7AD

monochromatic

#552138 #813255 #AD4372 #C56891 #D695B2

Accessibility & contrast

On white

5.49

#AD4372 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#AD4372 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4372

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4372	#FFFFFF	#000000	##FFFFFF
##AD4372	1.00	5.49	3.82	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545D73

Deuteranopia (green-blind)

#707070

Tritanopia (blue-blind)

#BA3B55

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad4372;
/* rgb */ color: rgb(173, 67, 114);
/* oklch */ color: oklch(54.0% 0.147 355.6);

Tailwind

colors: {
  custom: {
    50: '#c97d9a',
    500: '#ad4372',
    950: '#000000',
  },
}

SCSS

$custom: #ad4372;
$custom-light: #c97d9a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4372",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 114
  },
  "hsl": {
    "h": 333.396,
    "s": 44.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.53986,
    "c": 0.14663,
    "h": 355.6
  },
  "luminance": 0.14113
}

Semantic roles & 50–950 ramp

primary

#AD4372

secondary

#8AC1A9

accent

#D49B54

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#140A0E

muted

#827C7E

Preview Lab

Preview with #AD4372

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →